西安高星级酒店发展策略研究

发布时间：2018-04-03 16:07

本文选题：高星级酒店　切入点：发展策略　出处：《西安建筑科技大学》2013年硕士论文

【摘要】：随着关中-天水经济区发展规划的实施，未来西安将建设成为国际化大都市、世界一流旅游目的地城市，因此加快旅游配套设施建设尤其是高星级酒店的建设则显得至关重要。为此对西安高星级酒店发展策略的研究具有重大的指导意义。本文以区位理论、集聚理论和增长极理论等理论为基础，运用了SWOT定性分析方法和BP神经网络等方法，对西安高星级酒店的发展策略进行了研究。首先简要说明了论文的研究背景、目的和意义，并介绍了国内外研究现状，确定了论文的技术路线。接着介绍了本文研究的理论基础，对其应用到本文的研究对象进行了相关的阐述。然后从我国及其西安的高星级酒店的发展现状出发，，着重探讨了西安高星级酒店的发展环境、数量规模以及空间分布特征，得出西安数量仍显不足，缺乏大型综合接待的能力、以及空间分布高度集中，存在严重不均衡等问题。再通过运用SWOT分析法运对西安发展高星级酒店进行优势、劣势、机遇和威胁等内外环境的分析，并提出了总体策略和具体策略。具体策略中重点考虑规模发展策略和区域定位策略。在规模发展策略中，本文在借鉴前人研究的基础上，结合西安区域性高星级酒店的发展特征，构建了西安高星级酒店发展规模影响因子的指标体系，并运用BP人工神经网络预测方法对西安高星级酒店的发展规模建立了预测模型，通过规模影响指标数据的输入输出，预测出了2020年满足西安发展的高星级酒店的开发规模为70家。在区域定位策略中，结合西安城市规划，重点考虑了区域布局策略和类型定位策略。
[Abstract]:With the implementation of the development plan of Guanzhong-Tianshui Economic Zone, Xi'an will become an international metropolis and a world-class tourist destination city in the future. Therefore, it is very important to speed up the construction of tourism supporting facilities, especially the construction of high star hotels.Therefore, it is of great significance to study the development strategy of Xi'an high-star hotel.On the basis of location theory, agglomeration theory and growth pole theory, this paper studies the development strategy of Xi'an high star hotels by using SWOT qualitative analysis method and BP neural network method.Firstly, the research background, purpose and significance of the thesis are briefly explained, and the present research situation at home and abroad is introduced, and the technical route of the paper is determined.Then the theoretical basis of this study is introduced, and its application to the research object of this paper is expounded.Then, based on the current situation of the development of high star hotels in China and Xi'an, the development environment, quantity scale and spatial distribution characteristics of Xi'an high star hotels are discussed emphatically. It is concluded that the quantity of Xi'an is still insufficient and the capacity of large-scale comprehensive reception is lacking.And spatial distribution is highly concentrated, there are serious imbalance and other problems.Then the paper analyzes the advantages, disadvantages, opportunities and threats of developing high star hotels in Xi'an by using SWOT analysis method, and puts forward the overall strategy and specific strategy.Specific strategies focus on scale development strategy and regional positioning strategy.In the strategy of scale development, based on the previous studies and the characteristics of Xi'an regional high-star hotels, this paper constructs the index system of the influencing factors of the development scale of Xi'an high-star hotels.The prediction model of the development scale of Xi'an high star hotel is established by using BP artificial neural network forecasting method, and the input and output of the index data are influenced by the scale.Predicted that 2020 to meet the development of Xi'an high-star hotel development scale of 70.In the regional positioning strategy, combined with Xi'an urban planning, the regional layout strategy and type positioning strategy are considered.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F719

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