长沙7天连锁酒店员工流失管理研究

发布时间：2018-04-08 17:08

本文选题：长沙7天连锁酒店　切入点：工作满意度　出处：《湖南大学》2014年硕士论文

【摘要】：经济型连锁酒店在连续多年的快速扩张下,当前发展已经慢慢呈现饱和,在过去的几年中,经济型连锁酒店的利润情况并不乐观。作为一直以来的行业老大如家发布的财报显示,其在2011年末收购莫泰168之后,净利情况一直受整合业务拖累,2011全年净亏损达到2680万元人民币,同时第四季度净利润大幅下滑超过八成。据美股分析师吴桑茂统计,整个经济型连锁酒店都进入微利时代,汉庭和7天利润率保持在5%至6%,而如家去年的利润率仅为1%。随着市场竞争的不断加剧,充分适应市场发展需求,并从各方面提升核心竞争力,是经济型连锁酒店未来发展的方向。本文主要是以人力资源管理和组织行为学的有关理论为依据,通过对长沙7天连锁酒店随机抽取20家门店的部分在职员工进行满意度调查,统计长沙7天连锁酒店员工近年流失情况,结合其在人力资源管理方面的现有方法,总结长沙7天连锁酒店在员工管理方面的经验做法和不足之处。通过对在职员工进行了员工工作满意度与员工流失意图的问卷调查,并对调查结果进行了统计分析,揭示了员工不满意或满意的原因,指出了酒店员工流失率过高的直接原因和深层原因。在此基础上,本文根据长沙7天连锁酒店的实际情况,并结合理论与经济型酒店管理实际,从建立酒店科学的退出机制、选聘机制、用人机制和完善激励机制四个层面提出管理改进对策。其中包括,从总体上改变管理思维,营造和谐的企业环境；从心理契约的角度,针对不同类别员工的不同需求,构建科学的薪酬体系,完善福利待遇体系；同时,在员工管理过程中,进一步改善各个环节的工作方式：多元化员工获取渠道,加强员工职业培训,畅通内部交流及晋升通道等。最后,本文指出了管理对策推进实行过程中可能会遇到的阻力,并提出了相应的支撑体系建设,包括从酒店文化、员工培训和明晰岗位职责三方面共同发力。同时制定了相应的评价与反馈机制,确保提出的管理改进对策能落地实施。
[Abstract]:With the rapid expansion of economic hotels for many years, the current development has gradually become saturated. In the past few years, the profit situation of economic hotel chains is not optimistic.The earnings report, which has been published by industry leader Rujia, shows that net profit has been dragged down by the consolidation business since its acquisition of Motel 168 in late 2011, with a net loss of 26.8 million yuan for the whole of 2011.At the same time, the fourth quarter of net profit dropped significantly more than 80%.According to U.S. stock analyst Wu Sanmao, the entire economic-style hotel chain has entered an era of low profit margins, with Hanting and 7-day margins remaining at between 5 percent and 6 percent, compared with a profit margin of just one last year.With the aggravation of market competition, it is the direction of economic chain hotel development in the future to fully adapt to the needs of market development and to enhance the core competitiveness from all aspects.Based on the theories of human resource management and organizational behavior, this paper investigates the satisfaction of some employees in 20 stores randomly selected from 7 days chain hotels in Changsha.According to the statistics of the staff loss in recent years in Changsha 7-day chain hotel, combined with the existing methods in human resource management, this paper summarizes the experience and deficiency of the staff management in Changsha 7-day chain hotel.Through the questionnaire survey of the employee's job satisfaction and employee turnover intention, and the statistical analysis of the result, the paper reveals the reason of the employee's dissatisfaction or satisfaction.The paper points out the direct cause and deep reason of the high turnover rate of hotel staff.On this basis, according to the actual situation of Changsha 7-day chain hotel, combined with the theory and economic hotel management practice, from the establishment of a scientific hotel exit mechanism, select and hire mechanism,Management improvement countermeasures are put forward in four aspects: employment mechanism and perfect incentive mechanism.It includes changing the management thinking in general and creating a harmonious enterprise environment; from the angle of psychological contract, to build a scientific salary system and perfect the welfare treatment system according to the different needs of different categories of employees, at the same time,In the process of staff management, we further improve the working methods of various links: diversified staff access channels, strengthen staff vocational training, smooth internal communication and promotion channels.Finally, this paper points out the resistance that may be encountered in the process of carrying out management countermeasures, and puts forward the corresponding supporting system construction, including the joint efforts from three aspects: hotel culture, staff training and clarity of post responsibility.At the same time, the corresponding evaluation and feedback mechanism is established to ensure that the proposed management improvement measures can be implemented.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F719

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