国际宠物移民网站构建和运营管理策略研究

发布时间：2018-04-10 20:36

本文选题：电子商务 + 宠物移民　；参考：《华北电力大学》2015年硕士论文

【摘要】：随着互联网技术的不断成熟,电子商务正以其前所未有的速度迅猛发展,普及到我们生活的各个方面。同时,全球经济一体化趋势加快了国际各种生产要素的跨国界流动,国际间人员往来和交流越来越频繁,日益增长的国内外居民的移民需求,直接带动了宠物的全球移民需求。利用电子商务的平台是国际宠物移民行业发展的客观要求和必然选择。本文通过对国际宠物移民基础理论、市场需求及宠物移民网站的构建和运营管理等全程跟踪分析,对宠物移民企业电子商务网站的国际化、市场化、专业化、发展进行了全面的研究。首先阐述了电子商务对于现代企业尤其是宠物移民行业发展的意义,以及如何让电子商务更好的发挥国际平台的作用。针对电子商务系统在建设和运营各个阶段中发生的重点、难点问题,本文进行详细的论述并提出了有效的解决策略。在网站建设阶段本文深入的分析了对网站架构及模块功能的需求,构建了基于用户需求、便捷、科学为目的的电子商务系统模式。在网站的推广阶段,本文提出了重视客户长期价值、满足个性化需求、在线互动等方案,同时,需要塑造网站品牌的核心价值,为电子商务网站的推广提出有效的策略。在网站的运营管理部分,探讨了具有可执行性较强专业运维方式,从全新的角度分析了有序、专业的运营对电子商务网站发展的重要作用。本文对宠物移民电子商务网站进行的全程论述和研究,从不同的角度为宠物移民企业提供了一定的市场决策价值、技术支持和管理价值。
[Abstract]:With the continuous maturity of Internet technology, E-commerce is developing rapidly at an unprecedented speed, popularizing every aspect of our life.At the same time, the trend of global economic integration has accelerated the cross-border flow of various factors of production, and the international exchange and exchange of people is becoming more and more frequent. The growing demand of immigrants from domestic and foreign residents directly drives the global migration demand of pets.Using the platform of e-commerce is the objective requirement and inevitable choice for the development of international pet immigration industry.Based on the analysis of the basic theory of international pet migration, market demand and the construction and operation management of pet migration website, this paper analyzes the internationalization, marketization and specialization of the electronic commerce website of pet migration enterprise.A comprehensive study was carried out on the development.First, the significance of electronic commerce to the development of modern enterprises, especially pet immigration industry, and how to make electronic commerce play a better role in the international platform are expounded.Aiming at the key and difficult problems in the construction and operation of electronic commerce system, this paper discusses in detail and puts forward some effective solutions.In the stage of website construction, this paper deeply analyzes the requirements of website architecture and module functions, and constructs a model of e-commerce system based on user needs, convenience and science.In the stage of website promotion, this paper puts forward some solutions, such as paying attention to customer's long-term value, satisfying individual demand, online interaction and so on. At the same time, it needs to shape the core value of website brand and put forward effective strategy for the promotion of e-commerce website.In the part of website operation and management, this paper probes into the way of professional operation and maintenance with strong executable ability, and analyzes the important role of orderly and professional operation on the development of e-commerce website from a new angle.This paper discusses and studies the whole course of the e-commerce website of pet immigrants, which provides certain market decision value, technical support and management value for pet immigrant enterprises from different angles.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F719

【参考文献】