Telematics新产品开发项目决策评价方法应用研究

发布时间：2018-04-11 00:23

本文选题：Telematics + 新产品项目开发　；参考：《上海交通大学》2013年硕士论文

【摘要】：Telematics（车载信息服务），结合了汽车电子、GPS卫星、无线通信网络等技术，为车辆提供安全、安保、导航、信息娱乐等服务，改善车主的驾乘体验，是一个新兴、跨行业、潜力巨大的服务型产业。面对激烈的市场竞争和不断增长的客户需求，，作为中国领先的Telematics企业，S公司寄望于通过开发新产品来赢得市场。然而由于立项决策的不合理，导致部分新产品项目未能达到预期效果。本文希望运用项目决策和项目评价等理论知识，结合Telematics特点和S公司运营的现状分析，为S公司在Telematics新产品项目的立项决策寻找合理的方法，提高S公司Telematics新产品项目的成功率。本文在总结了Telematics新产品项目具有客户体验式产品属性、高新技术特质、IT开发项目管理方式性和产业链协作给付等特性的基础上，指出S公司现有新产品立项决策系统在决策主体、决策信息、决策方法和决策流程方面存在问题。本文在项目关键成功因素的理论基础上，构建了S公司Telematics新产品开发项目的综合评价指标体系，包括企业价值、产品价值、技术实现、项目管理和后续运营支持5大方面；运用AHP层次分析法确定指标权重，利用模糊综合评判法进行项目综合评价；并将新方法应用于S公司电动汽车手机应用、A车型专席、实时路况、网络导航、车况短信和医疗咨询6个具体案例，对项目作优先级排序；并且对比现有决策和项目实际项目情况，验证了新方法的合理性,改进并提升了现有决策系统。
[Abstract]:Telematics, which combines automotive electronics, GPS satellite, wireless communication network and other technologies, provides vehicle safety, security, navigation, information entertainment and other services to improve the driver's driving experience. It is a new and cross-industry.Service industry with great potential.In the face of fierce market competition and growing customer demand, as China's leading Telematics company S hopes to develop new products to win the market.However, due to unreasonable decision making, some new product projects fail to achieve the expected results.This paper hopes to apply the theory knowledge of project decision and project evaluation, combined with the characteristics of Telematics and the current situation of S company operation, to find a reasonable method for S company to make project decision in the new product project of Telematics.Improve S Company Telematics new product project success rate.On the basis of summarizing the characteristics of Telematics new product project, such as customer experience product attribute, high and new technology characteristic, IT development project management mode and industry chain cooperation payment, etc.It is pointed out that there are some problems in the decision subject, decision information, decision method and decision process of the existing decision system of S Company.Based on the theory of key success factors of the project, this paper constructs the comprehensive evaluation index system of Telematics new product development project in S Company, including five aspects: enterprise value, product value, technology realization, project management and follow-up operation support.The index weight is determined by AHP analytic hierarchy process, the project comprehensive evaluation is carried out by using fuzzy comprehensive evaluation method, and the new method is applied to S company electric vehicle mobile phone application, real time road condition, network navigation.Six specific cases of vehicle condition short message and medical consultation are used to prioritize the project, and the rationality of the new method is verified by comparing the existing decision making and the actual project situation, and the existing decision system is improved and upgraded.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.2;F719

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