吉林省餐饮产业竞争力研究

发布时间：2018-04-19 19:09

本文选题：餐饮产业 + 竞争力　；参考：《长春大学》2017年硕士论文

【摘要】：随着国家经济的快速发展和人民生活水平的不断提高,餐饮消费市场越来越繁荣,餐饮发展在提振消费、扩大内需、保障就业和惠及民生方面发挥着越来越重要的作用,餐饮经济逐渐成为促进国家和地区经济发展的重要经济增长点。吉林省餐饮产业近年来得到了一定发展,但从全国范围来看,吉林省餐饮产业的发展速度和发展质量都不突出。现在正值餐饮寒潮后的快速回温期,国家鼓励推进餐饮产业的升级发展,吉林省要抓住机遇,利用各种物质和政策资源全面推进餐饮产业的发展,提升吉林省餐饮产业在全国餐饮发展中的地位。本文以吉林省餐饮产业竞争力为研究对象,首先回顾了国内外餐饮业的研究动态,并对餐饮产业的相关概念和理论进行了阐述;其次,整理分析了全国餐饮产业和吉林省餐饮产业的发展现状;然后,利用修改的“钻石模型”分析餐饮产业竞争力的形成机制,并从规模、盈利、品牌和可持续发展四个方面构建吉林省餐饮产业竞争力的评价指标体系;最后,在收集的指标数据和构建的评价指标体系的基础上,运用因子分析法和聚类分析法对吉林省餐饮产业在规模扩张、盈利能力、品牌塑造、可持续发展四个方面的竞争力以及餐饮产业综合竞争力进行实证分析。通过实证分析结果可知,吉林省餐饮产业的规模扩张能力和品牌塑造能力被聚类为竞争力弱的地区之列,处于全国倒数之列;盈利能力和可持续发展能力被聚类为竞争力较弱的地区之列,处于全国的中等行列;餐饮产业综合竞争力水平属于Ⅲ类地区,处于全国餐饮产业发展的中等偏下行列,总体来说,吉林省餐饮产业竞争力水平较弱。因此,本文根据吉林省餐饮产业发展现状和实证分析结果,提出以下对策来提升吉林省餐饮产业的竞争力水平:强化连锁经营模式,推动规模扩张;注重餐饮品牌建设,提升品牌竞争力;加强餐饮人才培育,为餐饮产业发展提供专业人才保障;优化产业环境,增强可持续发展能力。
[Abstract]:With the rapid development of the national economy and the continuous improvement of the people's living standards, the food and beverage consumption market is becoming more and more prosperous. Food and beverage development is playing an increasingly important role in boosting consumption, expanding domestic demand, ensuring employment and benefiting the people's livelihood. Catering economy has gradually become an important economic growth point to promote national and regional economic development. The catering industry of Jilin Province has been developed in recent years, but the development speed and quality of the catering industry in Jilin Province are not outstanding in the whole country. Now that the food and beverage industry is recovering rapidly after the cold wave of catering, the state encourages the promotion and development of the catering industry. Jilin Province should seize the opportunity to comprehensively promote the development of the catering industry using various material and policy resources. Enhance the status of the catering industry in Jilin Province in the development of national catering. In this paper, the competitiveness of the catering industry in Jilin Province as the research object, first reviewed the domestic and foreign restaurant industry research trends, and the catering industry related concepts and theories are described; secondly, Then, using the modified "diamond model" to analyze the formation mechanism of the catering industry competitiveness, and from the scale, profit, Finally, on the basis of the index data collected and the evaluation index system constructed, the evaluation index system of the catering industry competitiveness of Jilin Province is constructed in the four aspects of brand and sustainable development. Factor analysis and cluster analysis are used to analyze the competitiveness of catering industry in four aspects of scale expansion, profitability, brand building, sustainable development and comprehensive competitiveness of catering industry in Jilin Province. The result of empirical analysis shows that the scale expansion ability and brand shaping ability of the catering industry in Jilin Province are clustered into the regions with weak competitiveness and are among the countdown of the whole country. The profitability and sustainable development ability are classified as the weak competitive regions and the middle ranks of the whole country, and the comprehensive competitive level of the catering industry belongs to the third type region, which is in the middle and lower ranks of the national catering industry development. Overall, Jilin Province catering industry competitiveness level is weak. Therefore, according to the current situation and empirical analysis results of the catering industry in Jilin Province, this paper puts forward the following countermeasures to enhance the competitiveness of the catering industry in Jilin Province: strengthen the chain management model, promote scale expansion; pay attention to food and beverage brand construction, Enhance brand competitiveness, strengthen the cultivation of catering talents, provide professional talents for the development of catering industry, optimize the industrial environment, and enhance the ability of sustainable development.
【学位授予单位】：长春大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.3

【参考文献】