昆钢养老产业融资平台建设所需渠道整合研究

发布时间：2018-04-20 06:25

本文选题：居家养老 + 渠道整合　；参考：《云南大学》2014年硕士论文

【摘要】：中国已经实行计划生育政策20多年了,由于实施了计划生育政策,人口结构发生了显著的变化,我国的家庭形式变为了4位老人(夫妻俩的父母)、一对青年夫妻和一个孩子的家庭模式,这样的话,老年人的比重在家庭中就占4/7,这就显示着中国养老的严峻性。现在中国的现状是正处于未富先老的阶段,对于养老产业来说,最大的问题就是钱的问题,因为我国的经济发展还负担不起如此快的老龄化发展速度。特别是云南省这样的边疆省份,经济的发展相对比较落后,在解决养老产业问题时必将面临更加缺钱的窘境,当然昆钢作为云南省省属重点企业,收入在云南省内相对偏高,因此本文将以昆钢为案例,用渠道整合的营销理念,为发展边疆的养老产业解决融资问题,即让养老产业得以发展,又可以让愿意参与到新型的“银发产业”的投资者可以参与到这个市场。本文先从理论上对我国国情下的养老出路进行分析,通过分析认为适用于中国传统文化并且可以推广发展的养老模式是以居家养老为主线,借助政府的引导,整合现有的资源,搭建养老产品融资平台,发展边疆的养老产业。本文第一章是绪论部分,主要解决的是养老产业的背景等等情况,找到研究养老产业的意义所在；第二章文献综述,对本文研究内容的理论依据进行整理,争取言之有据。第三章是对理论进行归纳及分析,用理论指导实践。第四章是分析昆钢的养老现状并进行分析规划,并提出养老产品融资平台的搭建方案,一并提出可研性报告。第五章则是对方案的结论进行总述并分析研究的不足。本文旨在通过昆钢养老产品融资微平台的搭建方案及可研性研究,探讨出一条适用于云南省这种边疆省份的养老方案,并希望通过实践的检验,真正解决困扰养老产业发展的资金来源问题,并给广大投资者延展出一条新兴的投资渠道。并且总结昆钢养老产业中养老融资微平台的搭建经验,以此为试点,做到以昆钢养老中心为原点,向东南亚地区辐射推广的目标。
[Abstract]:China has been implementing the family planning policy for more than 20 years. As a result of the implementation of the family planning policy, the population structure has undergone significant changes. The family form of our country has become the family pattern of four old people (parents of husband and wife, a young couple and one child). In this case, the proportion of the elderly in the family accounts for 4 / 7 of the family, which shows the austere nature of the aged in China. The present situation in China is in the stage of aging before becoming rich. For the pension industry, the biggest problem is the problem of money, because China's economic development cannot afford such a rapid aging rate. Especially in borderland provinces such as Yunnan Province, where the economic development is relatively backward, they are bound to face even more lack of money in solving the problem of the old-age industry. Of course, as a key enterprise in Yunnan Province, Kunming Iron and Steel Corporation has relatively high income in Yunnan Province. Therefore, this paper will take Kun Steel as a case, use the marketing idea of channel integration, solve the financing problem for the development of the frontier pension industry, that is, let the pension industry develop. Investors willing to participate in the new hair industry can also participate in the market. This paper theoretically analyzes the way out for the aged under the national conditions of our country, and thinks that the old-age support mode, which is suitable for Chinese traditional culture and can be popularized and developed, is the main line of old-age care at home, with the guidance of the government, the integration of existing resources. Build endowment product financing platform, develop the endowment industry of frontier area. The first chapter is the introduction, which mainly solves the background of the pension industry and finds the significance of the study of the pension industry. Chapter two is a literature review, the theoretical basis of the content of this paper is sorted out, striving for the basis of the statement. The third chapter is the induction and analysis of the theory, using the theory to guide the practice. The fourth chapter is to analyze the status quo and planning of the pension of Kunming Iron and Steel, and put forward the construction of the pension product financing platform, as well as the research report. The fifth chapter is the conclusion of the program and analysis of the shortcomings of the study. The purpose of this paper is to explore a pension scheme suitable for Yunnan Province, and hope to pass the test of practice, through the construction of pension product financing microplatform and the research of its feasibility. To solve the problem of the source of funds which puzzles the development of pension industry, and to extend a new investment channel to the majority of investors. And summed up the pension industry in Kun Steel to build the micro-platform of pension experience, as a pilot, to do Kun Steel old-age center as the origin, to the Southeast Asia radiation promotion goal.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D669.6;F719

【参考文献】