经济型酒店连锁经营模式关键要素分析

发布时间：2018-04-29 22:41

本文选题：经济型酒店 + 连锁经营　；参考：《东南大学学报(哲学社会科学版)》2012年02期

【摘要】：随着国内经济和旅游业的蓬勃发展,经济型酒店迎来了前所未有的发展机遇。尤其近10年来,国内的经济型酒店管理公司和经济型酒店品牌不断出现,竞争日趋激烈。本文从经济型酒店的特征出发,结合实际,整理、归纳和总结了经济型酒店应用连锁经营模式获得成功的关键要素,包括预见能力(选址、价值曲线)、管理能力(店长、专业化、成本管理)和衍化能力(品牌与网络、集团化、连锁化)。
[Abstract]:With the booming development of domestic economy and tourism, economic hotels have ushered in unprecedented opportunities for development. Especially in recent 10 years, the domestic economy hotel management company and the economy hotel brand appear unceasingly, the competition day by day intense. Based on the characteristics of economy hotel, combined with the practice, this paper summarizes the key elements of the successful application of chain management model in economy hotel, including the ability of foresight (location selection, value curve, management ability). Specialization, cost management) and derivative ability (brand and network, group, chain etc.
【作者单位】：东南大学经济管理学院;东南大学团委;
【分类号】：F719

【共引文献】