星巴克在中国大陆的空间扩散特征与影响因素研究

发布时间：2018-05-01 00:12

本文选题：星巴克 + 区位选择　；参考：《地理研究》2017年01期

【摘要】：以在中国大陆的1446家星巴克门店为研究对象,借助空间分析和计量回归方法探讨星巴克的空间分布特征、空间选择的文化制度和经济影响因素以及空间扩张模式。研究发现:第一,星巴克空间分布表现出非均衡的凝聚分布特征,其扩张路径主要是从以沿海经济发达地区为重点布局区域逐步向内陆省份延伸,表现出对零售业对外政策实施的高度响应,即政策制度显著影响星巴克的空间扩散。第二,市场需求、购买力水平等8个影响因素均显著正向地影响星巴克门店的空间选择。第三,星巴克空间扩张表现出等级扩散与接触扩散相混合的特征,其空间扩张模式分别经历了等级扩散为主、等级扩散与接触扩散并存、接触扩散为主的三个阶段。研究不仅对目前跨国零售企业的空间扩张研究进行了实证补充,而且为企业空间扩张理论提供了一个实践验证。同时,研究给服务企业的传统空间增长理论提出新的挑战。
[Abstract]:Taking 1446 Starbucks stores in mainland China as the research object, the spatial distribution characteristics, cultural system, economic factors and spatial expansion model of Starbucks were discussed by means of spatial analysis and econometric regression. The results show that: first, the spatial distribution of Starbucks shows the characteristics of non-equilibrium condensed distribution, and its expansion path is gradually extending from the coastal economically developed areas to the inland provinces. It shows a high response to the implementation of retail foreign policy, that is, the policy system significantly affects the spatial diffusion of Starbucks. Secondly, the market demand, purchasing power and other eight factors have a significant positive impact on the space selection of Starbucks stores. Thirdly, Starbucks spatial expansion shows the characteristics of hierarchical diffusion and contact diffusion. Its spatial expansion mode has experienced three stages respectively: grade diffusion, grade diffusion and contact diffusion. The research not only makes an empirical supplement to the current research on the spatial expansion of multinational retail enterprises, but also provides a practical verification for the theory of enterprise spatial expansion. At the same time, the research puts forward new challenges to the traditional spatial growth theory of service enterprises.
【作者单位】：中山大学旅游学院;
【基金】：国家自然科学基金项目(41571129,41301140)
【分类号】：F719.3

【参考文献】