“合心意”家政服务公司商业计划

发布时间：2018-05-03 18:49

本文选题：家政服务 + 员工制　；参考：《华南理工大学》2012年硕士论文

【摘要】：近年来，随着经济的快速发展，人们的生活水平和消费能力都有了显著提高，同时伴随着家庭观念和消费观念的改变，人们对家政服务的需求越来越大。在此情形下，为了解决萝岗区在经济发展过程中，由于征地而导致“农转居”居民“失地失业”的问题，经社区妇联及“两委会”决定，准备筹建以员工制为经营模式的“合心意”家政服务公司。由于目前采用这一经营模式的家政服务公司并不多，员工制经营模式尚处于摸索尝试阶段，因此为该项目撰写商业计划书十分有必要，通过事前的分析可以识别公司经营过程中的机遇以及可能存在的风险，为公司的成功经营奠定基础。本文首先对商业计划书及家政服务相关的理论进行了梳理，之后介绍了“合心意”家政公司成立的行业背景以及公司的基本情况，这为后续章节的撰写打下了基础；在第三章中，从环境和市场等方面对项目进行了机会分析，并根据公司自身的情况，进行了SWOT分析，给出了不同形势下的应对策略；第四章则是结合第三章的机会分析，对公司进行了市场定位，并制定了相应的战略规划，包括经营策略和营销策略；第五章中就公司的组织架构和管理办法进行了设计和制定；第六章为项目的财务评价，对项目的收入、成本、费用等进行了预测，并计算相关评价指标，以判断项目在财务上是否可行；第七章中，，分析了公司发展中可能遇到的风险，并提出相应的应对策略；最后一部分为论文的总结。经研究得到以下结论：目前家政服务行业正处于一种供不应求的状态，在这个时候进入家政服务行业是正确的选择，并且选择员工制发展模式也是顺应市场需要的明智之举；项目具有一定的盈利能力，且结合公司成立的初衷——解决当地居民的就业问题，认为项目具有较好的发展前景。如扩大招工范围及服务范围，妥善经营，从长远来看，很有做大做强的可能。
[Abstract]:In recent years , with the rapid development of economy , people ' s living standard and consumption ability have been remarkably improved . At the same time , with the change of family concept and consumption idea , the demand of domestic service is getting more and more . In this situation , it is necessary to prepare the business plan for the project .

This paper first sorts out the theory of business plan and domestic service , then introduces the background of the industry and the basic situation of the company , which lay the foundation for the composing of the subsequent chapters .
In the third chapter , the paper gives an opportunity to analyze the project from the aspects of environment and market , and carries out SWOT analysis according to the company ' s own situation , and gives the coping strategies under different situations ;
The fourth chapter is the opportunity analysis of the third chapter , the market position of the company , and the corresponding strategic plan , including business strategy and marketing strategy ;
Chapter 5 designs and develops the organizational structure and management methods of the Company ;
Chapter 6 forecasts the project ' s financial evaluation , forecasts the income , cost and cost of the project , and calculates the relevant evaluation index to judge whether the project is financially feasible or not ;
In the seventh chapter , the risks that may be encountered in the development of the company are analyzed , and the corresponding strategies are put forward .
The last part is the conclusion of the thesis .

The research results show that the domestic service industry is in a state of supply and demand , and it is the right choice to enter the domestic service industry at this time , and the choice of employee development mode is also a wise choice to adapt to the market needs ;
The project has a certain profitability , and in combination with the original intention of the company to solve the problem of local residents ' employment , it is believed that the project has a better development prospect .

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;F722.1

【参考文献】