快餐连锁店选址决策及经营绩效评估方法研究

发布时间：2018-05-05 15:54

本文选题：选址 + 熵权法　；参考：《合肥工业大学》2013年硕士论文

【摘要】：店铺选址和经营绩效评价问题一直是连锁企业关注的重要问题。研究科学的连锁店选址和经营绩效评价方法，对快餐连锁企业的店铺选址与配送中心选址实现优化组合和经营绩效的可持续发展有重要的理论意义和实用价值。本文以XZY快餐连锁企业为研究对象，研究快餐连锁企业的店铺与物流配送中心同步选址和快餐连锁企业经营绩效评估方法。通过收集企业相关的资料和阅读大量的参考文献，在研究快餐连锁店铺选址问题时，根据XZY快餐连锁店市场经营目标要求和文献综述内容，筛选连锁店铺的选址指标，构建店铺选址评价指标体系；再利用熵权赋值法、多目标决策模型和双基点评价的方法，赋权评价指标的权重，评价各个备选店铺与配送中心选址方案，使其店铺选址和配送中心配送选址的组合实现成本最小且利润最大，以形成快餐连锁企业的店铺优化选址方法。在研究快餐连锁店铺绩效评估问题时，选择投入/产出模型作为企业经营绩效评价模型，将影响快餐连锁店的绩效因素作为投入指标，将店铺经营业绩指标作为产出指标，，通过分析投入指标提取投入因子，分析产出指标提取产出因子，将投入因子和产出因子用于带有偏好锥的广义DEASam P3模型实现对模型求解和结果利用，实现对各个连锁店本核算期相对于上期的经营绩效评价。
[Abstract]:Store location and business performance evaluation have been an important concern of chain enterprises. It is of great theoretical significance and practical value to study the scientific method of chain store location and business performance evaluation to realize the optimal combination of store location and distribution center location of fast food chain enterprises and the sustainable development of business performance. This paper takes XZY fast food chain enterprise as the research object, studies the fast food chain enterprise shop and the logistics distribution center synchronous location and the fast food chain enterprise management performance appraisal method. By collecting relevant information and reading a large number of reference documents, in the study of fast food chain store location, according to the market objectives of XZY fast food chain and literature review, the location index of chain store is selected. The evaluation index system of shop location is constructed, and then the weight of each alternative store and distribution center is evaluated by entropy weight assignment method, multi-objective decision model and double-base point evaluation method. In order to make the combination of store location and distribution center location realize the least cost and the biggest profit, the method of shop location optimization for fast food chain enterprises is formed. In the study of fast food chain store performance evaluation, the input / output model is selected as the enterprise performance evaluation model, the impact of fast food chain performance factors as input indicators, store performance indicators as output indicators. The input factor and output factor are analyzed by analyzing the input index to extract the input factor, and the input factor and output factor are applied to the generalized DEASam P3 model with preference cone to solve the model and utilize the results. To achieve the chain store this accounting period compared to the previous period of business performance evaluation.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F719

【参考文献】