动态环境下嵌入式网络关系和网络能力对服务创新的影响

发布时间：2018-05-11 16:34

本文选题：嵌入式网络关系 + 网络能力　；参考：《山东大学》2012年博士论文

【摘要】：随着经济的快速发展,服务业在经济增长中发挥越来越重要的作用。同时,经济全球化和知识经济的发展使服务创新行为日益复杂化和网络化,服务创新理论的焦点也逐步向网络化转移。本研究从企业网络理论入手,引入动态环境、企业网络结构、嵌入式网络关系、网络能力、服务创新绩效等测量变量,研究企业如何通过网络获取资源并进一步转化为网络能力,最终探索中国企业服务创新绩效的提升机制。研究主要理清五个问题：一是探讨企业嵌入式网络关系的嵌入特征对企业服务创新的影响；二是探讨企业嵌入式网络关系资源的异质性对企业服务创新的影响；三是探讨企业网络能力对企业服务创新的影响；四是探讨企业嵌入式网络关系与网络能力的交互作用对企业服务创新的影响；五是探讨市场、技术和竞争等动态环境是否对上述关系产生影响,以及如何影响。本研究所使用的数据来源于对212家企业的实地访谈和问卷调查,数据处理则采用SPSS16.0及AMOS16.0等统计软件来完成。除社会调查方法和计量统计分析方法外,本研究还采用了比较研究和理论演绎等方法进行规范研究。研究得出了以下结论：第一,在服务创新过程中,企业网络关系嵌入程度对服务创新具有正向的影响,不同的嵌入关系对服务创新的影响程度在一定程度上存在差异性。本研究将企业嵌入式网络关系划分为业务导向、交易导向和顾客导向三种类型,将服务创新的类型分为多单位组织、服务的新组合、顾客共创、技术创新四种。在此基础上,分别检验了不同类型企业嵌入式网络关系对服务创新的影响和特定服务创新类型的嵌入式网络关系对服务创新的影响。第二,在服务创新过程中,企业嵌入式网络关系的资源异质性对服务创新具有正向的影响,不同的嵌入式网络关系的资源异质性对服务创新的影响程度有显著差异。企业嵌入关系资源异质性越高,企业服务创新绩效各指标因子得分均值越高,因此企业嵌入关系资源异质性有助于提高企业服务创新。对于不同的服务创新类型企业来讲,企业嵌入式网络关系资源异质性对服务创新的影响同样存在显著差异。不管怎样的服务创新类型企业,网络关系资源异质性越高,服务创新绩效越好；反之,网络关系资源异质性越低,服务创新绩效越差。第三,不同的企业网络能力对服务创新有显著正向影响。企业网络能力越强,衡量企业服务创新绩效各指标效果越好。而衡量企业网络能力的二阶因子即企业网络关系能力和网络知识能力越强,衡量企业服务创新绩效各指标效果越好。同时,在控制变量方面,企业所有权、产业类别、年龄和规模各控制变量对衡量企业服务创新绩效各指标都没有显著的影响。在考察企业网络能力对服务创新绩效的影响时,还根据企业网络关系能力和网络知识能力得分高低将样本企业划分成4组,比较不同组的服务创新绩效差异。结果显示,不同的企业网络能力类别对服务创新绩效具有显著差异。企业关系能力和知识能力同时都低的话,那么服务创新绩效比较低；但是企业关系能力和知识能力都高或者一个低一个高,那么企业仍然表现出比较高的服务创新绩效。显然,企业的非对称企业网络能力对企业服务创新绩效的影响并不显著。第四,企业嵌入式网络关系和网络能力的交互作用对服务创新具有正向影响只得到部分支持。一方面嵌入式网络关系类型不能改变企业网络能力类型对服务能力绩效和内部绩效的影响,或者是企业网络能力类型不能改变嵌入式网络关系类型对服务能力绩效和内部绩效的影响。另一方面,嵌入式网络关系类型能够改变企业网络能力类型对最具代表性服务创新绩效和财务绩效的影响,或者是企业网络能力类型能够改变嵌入式网络关系类型对最具代表性服务创新绩效和财务绩效的影响。第五,环境动态性对网络关系嵌入程度与服务创新关系的影响,以及环境动态性对网络能力与服务创新关系的影响是显著的,但是环境动态性对网络关系嵌入与网络能力交互作用与服务创新绩效关系的影响不显著。研究的创新主要表现在三个方面：第一,丰富和发展了企业服务创新和企业网络理论研究。在借鉴企业服务创新理论和企业网络理论新发展的基础上,从企业网络理论的视角考察企业服务创新问题,对服务创新理论是有益的补充,对企业网络理论的发展也具有一定的推动作用。第二,构建的动态环境下企业嵌入式网络关系和网络能力对服务创新影响的理论逻辑框架具有一定的创新性。企业服务创新过程实际上是基于企业网络能力发挥作用的过程,企业不断从企业网络关系中获取网络资源,从而提升企业网络能力,网络能力重新组织各种资源促进知识的挖掘、吸收、消化和创造,最终实现知识到企业服务创新的转化,企业服务创新能力的提升是通过企业网络能力的中介作用实现的。第三,完善和发展了部分研究量表。来源于国外学者相关研究的量表是否适用于中国的文化特征和特殊的研究背景是未知的。本研究在总结和归纳前人研究的基础上,完善和发展了部分研究量表,使相关概念更具有可操作性,更符合中国实践的需要。
[Abstract]:With the rapid development of economy, the service industry plays a more and more important role in the economic growth. At the same time, the economic globalization and the development of knowledge economy make the service innovation behavior increasingly complex and networked, and the focus of the theory of service innovation is gradually transferred to the network. This research begins with the theory of enterprise network, introduces the dynamic environment, and the enterprise Network structure, embedded network relationship, network ability, service innovation performance and other measurement variables, research how enterprises obtain resources through the network and further transform into network capability, and finally explore the improvement mechanism of service innovation performance of Chinese enterprises.
The study mainly clarifies five problems: one is to explore the influence of embedded network relationship embeddedness on enterprise service innovation; the two is to explore the influence of the heterogeneity of embedded network relationship resources on enterprise service innovation; the three is to explore the influence of enterprise network capability on enterprise service innovation; four is to explore enterprise embeddedness. The influence of the interaction of the network relationship and the network ability on the enterprise service innovation; five is to explore whether the dynamic environment such as market, technology and competition will affect the above relationship and how to influence it.
The data used in this study are from the field interview and questionnaire survey of 212 enterprises. The data processing is completed by SPSS16.0 and AMOS16.0. In addition to the methods of social investigation and econometric analysis, this study also uses comparative research and theoretical deduction to conduct normative research.
The following conclusions are drawn: firstly, in the process of service innovation, the degree of network relationship embeddedness has a positive impact on service innovation, and the impact of different embeddedness relationships on service innovation is different to a certain extent. To three types, the types of service innovation are divided into multi unit organization, new combination of services, customer creation, and four technical innovations. On this basis, the impact of embedded network relations on service innovation of different types of enterprises and the influence of embedded network relationship of specific service innovation types on service innovation are examined.
Second, in the process of service innovation, the resource heterogeneity of the enterprise embedded network relationship has a positive impact on service innovation. There is a significant difference in the influence degree of different embedded network relations on service innovation. The higher the heterogeneity of the enterprise embeddedness resources, the average score of the enterprise service innovation performance is the mean score. The higher it is, the heterogeneity of enterprise embedded relationship resources helps to improve enterprise service innovation. For different types of service innovation type enterprises, there is also significant difference in the influence of the heterogeneity of enterprise embedded network relationship resources on service innovation. Innovation performance is better; conversely, the lower the heterogeneity of network relationship resources, the poorer the performance of service innovation.
Third, different enterprise network capabilities have a significant positive impact on service innovation. The stronger the ability of the enterprise network, the better the effect of each index of enterprise service innovation performance. The better the two order factor of the enterprise network capability, namely, the enterprise network relationship ability and the network knowledge ability, the better the effect of each index of the enterprise service innovation performance. At the same time, in terms of control variables, the control variables of enterprise ownership, industry category, age and scale have no significant influence on evaluating the performance of enterprise service innovation performance. When examining the impact of enterprise network capability on service innovation performance, the sample enterprise is also based on the network relationship capability and the score of network knowledge ability. It is divided into 4 groups to compare the difference of service innovation performance between different groups. The results show that different types of enterprise network capabilities have significant differences in service innovation performance. The performance of business relationship and knowledge ability is low, and the performance of service innovation is low, but the enterprise relationship ability and knowledge ability are high or a lower one. As a result, enterprises still show higher service innovation performance. Obviously, the asymmetric enterprise network capability has no significant impact on the performance of enterprise service innovation.
Fourth, the interaction between the embedded network relationship and the ability of the network has positive impact on service innovation. On the one hand, the type of embedded network relationship can not change the influence of the type of network capability on the performance and the internal performance of the service, or the type of enterprise network ability can not change the embedded network. On the other hand, the type of embedded network relationship can change the influence of the type of network capability on the most representative service innovation performance and financial performance, or the type of network capability can change the most representative service innovation of the type of embedded network relationship. The impact of performance and financial performance.
Fifth, the impact of environmental dynamics on the relationship between network relationship Embeddedness and service innovation, and the impact of environmental dynamics on the relationship between network capability and service innovation is significant, but the impact of environmental dynamics on the relationship between network relationship Embeddedness and network capability interaction and service innovation performance is not significant.
The innovation of the research is mainly manifested in three aspects: first, it enriches and develops the enterprise service innovation and the research of the enterprise network theory. On the basis of the new development of enterprise service innovation theory and the enterprise network theory, it is useful supplement to the service innovation theory from the perspective of enterprise network theory, which is beneficial supplement to the theory of service innovation. The development of industry network theory also has a certain role in promoting.
Second, the theoretical logic framework of the impact of embedded network relationship and network capability on service innovation in the dynamic environment of the enterprise is innovative. The process of enterprise service innovation is actually based on the role of enterprise network ability, and the enterprise constantly obtains network resources from the enterprise network relationship, thus promoting the enterprise network. Network ability and network ability reorganize various resources to promote knowledge mining, absorption, digestion and creation, and finally realize the transformation of knowledge to enterprise service innovation, and the promotion of enterprise service innovation ability is realized through the intermediary role of enterprise network capability.
Third, some research scales have been perfected and developed. It is unknown whether the scale of the scale derived from foreign scholars related to China's cultural characteristics and special research background is unknown. On the basis of summing up and summarizing previous studies, this study has perfected and developed some research scales to make the related concepts more operable and more consistent with the study. The needs of the country's practice.

【学位授予单位】：山东大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F719;F224

【参考文献】