达康养生有限公司创业计划书

发布时间：2018-05-24 11:39

本文选题：按摩O2O + 创业计划书　；参考：《闽江学院》2015年硕士论文

【摘要】：达康养生有限公司是一家提供专业养生服务的O2O公司,公司提供便捷的网上预约,网下中医理疗、养生健康指导等服务。公司目前主要提供酒火灸和揉腹两种产品,来有效解除病痛骚扰,并将逐步渗透到食疗等其他健康产业领域,提供满足不同需求层次的健康产品。预测到2020年,全国中医健康服务产业则为3万亿人民币。目前众多的客户群因为没有上门中医理疗服务,中医理疗需求得不到满足,存在大规模潜在市场,按摩等中医理疗产品具有单客价高、频率高、用户接受度高、产业链短等特点,天然易于线上、线下结合,按摩服务O2O行业因此出现并迅速成长,如今行业内产品同质化严重,在一线城市价格补贴战频现,而二线城市如哈尔滨尚无一家按摩O2O企业满足潜在需求市场。本文经过对哈尔滨市场调研分析后,将目标客户锁定为支付能力较高的中年政府官员和国企干部,并通过与市场常见同类产品的对比,送健康到“公务员小区”等线下体验与移动端、PC端、电视端等多种终端,便捷程序订购线上理疗产品相结合,打造O2O闭合链,在让市场了解和认可产品后,采取顾客认知定价法和撇脂定价法来获取更多利润。本文通过对团队运营模式的研究,对营销人才、线上运营人才、按摩技术开发人才进行有机组合,尤其是要解决如何发挥按摩师的积极性的问题,设计合理的激励和考核培训制度吸引人才,保持服务的高水平和稳定性等。按照稳健型会计原则进行财务预测,形成可复制的商业模式,并预估风险寻找对策是本文同样需要解决的问题。本创业计划书通过对按摩市场O2O的研究,决定率先一步走出差异化产品竞争,通过在创业的竞争中,会逐渐摸索出成长扩张的商业模式,并逐步过渡到健康产业细分市场,提供更好的产品,更先进的技术,更好的客户体验,更好地满足人们的健康需求。本项目在满足市场的需求时,按摩等中医理疗市场迅速规模化拉动对按摩师的需求,这会解决如盲人等部分难以就业的众多人员的社会就业问题,为社会创造更多价值,也为这些人群带来更多的经济收入和赢得社会的尊重。
[Abstract]:The company provides a professional health care service O2O company, the company provides convenient online reservation, network under the medical treatment of traditional Chinese medicine, health health guidance and other services. The company is currently mainly to provide wine and fire moxibustion and rubbing two products, to effectively relieve the pain and harassment, and will be penetrated into other health industries, such as diet therapy, to provide full It is predicted that in 2020, the national health service industry of Chinese medicine is 3 trillion RMB. At present, many customers are not satisfied with the needs of Chinese medicine, there is a large potential market, and the massage products of traditional Chinese medicine have high price, high frequency and user acceptance. With the characteristics of high degree, short industry chain and so on, natural easy line and offline combination, massage service O2O industry appears and grows rapidly. Now the product is homogeneous and serious in the industry, the price subsidy war in the first tier cities is frequent, and the second line city, such as Harbin, does not have a massage O2O enterprise full of potential demand market. This article passes to the Harbin Market Research After the analysis, the target customers are locked into middle-aged government officials and state-owned enterprise cadres with higher payment ability, and through the comparison with the common products of the market, they send health to the "civil service community" and other lines of experience and mobile terminal, PC end, TV terminal and other terminals, convenient procedures to buy and purchase online physical therapy products, and create a closed chain of O2O, allowing for a closed chain. After the market understands and recognised the product, it adopts the customer cognition pricing method and the skimming price method to gain more profits. This article, through the research on the team operation model, combines the marketing talents, the online operation talents and the massage technology development talents, especially to solve the problem of how to give play to the enthusiasm of the masseur, and design a reasonable excitation. Encouragement and assessment training system attract talents, maintain high level and stability of service. Making financial forecast according to the prudent accounting principle, forming a replicable business model, and predicting the risk finding countermeasures are the same problems that need to be solved in this article. This venture plan decides to take the first step of business through the Research on the O2O of the market. The competition of alienated products will gradually find out the business model of growth and expansion in the competition, and gradually transfer to the health industry subdivision market, provide better products, more advanced technology, better customer experience, better meet the people's health needs. This project is to meet the needs of the market, massage and other Chinese medicine physiotherapy City The rapid scale of the field will stimulate the needs of the massager, which will solve the social employment problems of a large number of people who are difficult to get jobs such as the blind, create more value for the society, and bring more economic income and respect for the society.
【学位授予单位】：闽江学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F719

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