XT酒店发展战略研究

发布时间：2018-06-03 11:10

本文选题：XT酒店 + 发展战略　；参考：《内蒙古财经大学》2017年硕士论文

【摘要】：XT酒店是一家地处赤峰的经济型酒店,其成立于2007年,至今已经有近十年的发展历史。XT酒店近年来发展态势稳定,并且由于地理位置优势,故而一定程度上具有垄断优势。但是,XT酒店自身在管理和发展上也存在诸多局限。比如:XT酒店管理问题、员工流动快、客户范围较为受限、营销推广不足等。XT酒店未能充分结合自身优势和资源发挥良好的优势。同时,XT酒店目前也面临着越来越激烈的竞争压力,因为赤峰的酒店数量在不断增长。因此,XT酒店要想实现持续发展,不能再按照目前的惯性前进,而必须重新规划设计一套对未来有指导意义的发展战略。对此,本文拟通过对XT酒店发展战略的研究,为XT酒店发展提供战略规划参考。本文有以下主要内容。第一部分,主要阐述了本文的研究背景、研究目的、研究方法等。第二部分,对XT酒店发展历程和现状进行分析,从而对XT酒店的现状有一个全面认识了解,以指出对XT酒店进行战略研究的迫切性和必要性。第三部分,首先,分析了XT酒店的内外环境。其次,在分析基础上进行组合,充分利用资源和优势来突出XT酒店的独特性,同时一个重要问题就是当XT酒店面临复杂严峻内外环境挑战的时候,努力的完成经营目标和内外部环境之间的动态平衡,并利用分析的结果来确定XT酒店的发展战略。第四部分,主要从XT酒店的总体战略方面、差异化战略方面进行阐述,包括战略定位、战略目标等。同时提出保障战略实施的举措,主要从四个方面进行阐述,即在人力资源管理上调动员工积极性,在提升营销能力上强化现有客源并积极开发新客源,拓宽营销的渠道,提升经济效益,同时加强财务管理,充分发挥财务控制作用,加强资金管理,提高资本运营能力,并且强化成本控制。积极培育XT酒店优良的企业文化氛围,用规范的制度来保证XT酒店文化的连续性,以人为本从而让其他酒店难以模仿,形成独特优势,最终促进XT酒店不断创新。第五部分,通过分析与判断,确定XT酒店的发展战略,同时我们必须思考怎样随着经营环境的变化来适当调整XT酒店发展战略,确保XT酒店持续发展。
[Abstract]:XT hotel is a Econo Hotel in Chifeng. It was founded in 2007 and has been developed for nearly ten years..XT hotel has been developing steadily in recent years, and because of its geographical position, it has a certain degree of monopoly advantage. However, the XT hotel itself has many limitations in its management and development. For example, the XT Hotel Management At the same time, the.XT hotel is facing more and more fierce competition pressure, because the number of hotels in Chifeng is growing longer. Therefore, the XT hotel wants to achieve sustainable development, so it is impossible for the hotel to achieve sustainable development. In accordance with the current inertia, it is necessary to redesign and design a set of development strategies for the future. This article is intended to provide strategic planning for the development of XT hotel through the research on the development strategy of XT hotel. This article has the following main contents. The first part mainly expounds the research background, research purpose and research side of this paper. The second part, the second part, analysis of the development process and present situation of the hotel, so as to have a comprehensive understanding of the status of the XT Hotel, in order to point out the urgency and necessity of the strategic research on the XT hotel. The third part, first, analyzed the internal and external environment of the XT hotel. Secondly, on the basis of the analysis, the combination of resources and advantages is fully utilized. To highlight the uniqueness of the XT Hotel, one important problem is that when the XT hotel faces the complicated and severe internal and external environmental challenges, the dynamic balance between the operating objectives and the internal and external environment is completed, and the results of the analysis are used to determine the development strategy of the XT hotel. The fourth part, mainly from the overall strategy of the XT Hotel, is poor. This paper expounds the strategy of alienation, including strategic orientation and strategic goal. At the same time, it puts forward the measures to guarantee the implementation of the strategy, mainly from four aspects, that is, to mobilize the enthusiasm of the staff in the human resource management, to enhance the marketing ability, to strengthen the existing passenger sources and to actively open the new passenger sources, to broaden the marketing channels and to improve the economic efficiency. At the same time, we should strengthen financial management, give full play to the role of financial control, strengthen the management of capital, improve the capital operation ability, and strengthen the cost control. We should actively cultivate the excellent cultural atmosphere of the XT Hotel, ensure the continuity of the XT hotel culture with the standard system, make the other hotels difficult to imitate, and form a unique advantage, and finally form a unique advantage. Promote the continuous innovation of XT hotel. The fifth part, through the analysis and judgment, determine the development strategy of XT Hotel, at the same time we must think about how to adjust the development strategy of XT Hotel properly with the change of the operating environment to ensure the sustainable development of the XT hotel.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.2;F272

【参考文献】