上海市精品酒店微观选址影响因素研究

发布时间：2018-06-07 07:53

本文选题：精品酒店 + 微观选址　；参考：《上海师范大学》2017年硕士论文

【摘要】：在当前高星级酒店激烈竞争的背景下,精品酒店作为一种新兴的酒店业态出现,突破传统星级酒店的标准化模式,满足人们对个性化、精细化服务的需求。随着我国大众旅游与国民休闲时代的到来,人们反对标准化、追求个性化、注重体验性的内生驱动,使得精品酒店有着巨大的发展空间。精品酒店己成为酒店行业的投资热点,以“小而精”、并注重个性化、精细化的服务为重点,迅速得到市场的认可。精品酒店的概念于本世纪初引入中国,2007年之后精品酒店在国内出现爆发式增长,据携程网数据显示,2007-2010年间,国内的精品酒店数量至少增加了200%。酒店的选址工作是新建酒店的首要任务,且具有不可逆性,将对未来酒店的经营发展起着决定性的作用。精品酒店的不可复制性及地域性使得其选址工作尤为重要。本研究选取上海市的部分精品酒店为样本,具有一定的代表性、权威性。一方面,上海市开放程度高,为精品酒店的聚集提供地域优势。国内第一家精品酒店落户上海,此后数家国际知名精品酒店品牌入驻上海。;另一方面,上海市经济发达,为精品酒店的发展提供客源优势。2016年人均GDP超过1万美元,位居全国第三[1]。本研究以区位理论、集聚理论、竞租理论、多核心理论为基础,总结已有研究成果,并结合上海市精品酒店发展现状,初步提出微观选址影响因素体系。整理实地调研与网上收集数据,从数量及品质、空间分布、管理主体、营建方式、经营效益、市场域等方面,分析上海市主城区(内环以内)精品酒店的特征。基于实地调研,从交通要素、旅游资源要素、商业要素、经营要素、文化要素分析精品酒店选址的特点。通过主成分分析法,对所选指标变量进行相关性分析,剔除对体系贡献率较小的变量,再通过熵权法,确定各个变量所占权重。最后对上海市精品酒店的空间布局以及选址优化提出合理化建议。本研究借鉴前人的研究经验,结合精品酒店独特的文化地域性,并将其量化成指标,以期理论上的创新。同时,采用多种研究方法,包括文献研究法、定量与定性结合法、地理信息系统方法等,初步提出选址体系,并以上海市主城区(内环以内)精品酒店为例,进行论证分析,增强研究结果的说服力。具体而言,包括以下几点结论:(1)根据国内外精品酒店行业联盟,从上海市的精品酒店中选取样本,分析上海市精品酒店发展现状:上海市精品酒店数量基本呈线性增长;地域分布不均,集中化指数较高;国内管理公司及业主自营较多,规模呈两极化发展;依托悠久历史文化,旧改营建为主;上海市精品酒店市场经营效益整体较好;市场域从市区向郊区呈现逐渐变大的趋势。(2)结合已有研究成果、理论基础以及上海市精品酒店现状,分析上海市主城区精品酒店选址特点:酒店均位于距地铁站1000m以内,92.1%的精品酒店位于城市主干道1000m以内,交通便利,可达性良好;周边自然旅游资源、历史人文资源较丰富,76.3%的酒店周边5km范围内有5家3A级以上景区景点,45.6%的酒店位于上海市历史文化风貌区,历史文化遗产资源丰富的徐汇、静安、黄浦三区的精品酒店占比为69.6%;精品酒店周边高星级酒店集聚,商业繁荣;酒店基本上偏好于地价高、区位好的地段。(3)结合主成分分析法、熵权法,构建上海市主城区精品酒店微观选址影响因素体系:影响因素分为四类,交通因子、商业因子、资源因子及经营因子。研究表明,微观选址对所在地资源因子依赖性最高,即区域历史文化程度与旅游资源禀赋,高端酒店集聚效应明显,对商务设施依赖性高,酒店分布在城市主干道1000m范围内,轨道交通便利,对交通枢纽、地价成本依赖性低。(4)根据研究结果对上海市精品酒店空间结构及选址提出几点优化建议:从政府层面出发,旅游管理部门应加强对精品酒店客源市场的调查;政府部门应加强宏观调控,平衡各区发展;加强历史文化挖掘、旅游资源开发,完善交通网络。从投资者角度出发,根据城市规划,合理预测精品酒店未来分布趋势;结合市场现状、政策导向,投资者合理选址。
[Abstract]:Under the background of fierce competition in high star hotels, The Inn Boutique is a new type of hotel industry, which breaks through the standard model of the traditional star hotel and meets the needs of people's individualization and fine service. With the coming of the times of mass tourism and national leisure in China, people are opposed to standardization, individualization and experience. The The Inn Boutique has a huge development space. The The Inn Boutique has become a hot spot of investment in the hotel industry. It is "small and fine", and pays attention to individualization, fine service and market recognition. The concept was introduced into China at the beginning of this century. After 2007, it appeared in China. The outburst growth, according to Ctrip, according to Ctrip data, in 2007-2010 years, the number of The Inn Boutique in China at least increased the location of the 200%. hotel is the first task of the new hotel, and it is irreversible, it will play a decisive role in the operation and development of the Avenir Hotel. This study selects some The Inn Boutique in Shanghai as a sample, which has a certain representation and authority. On the one hand, Shanghai has a high degree of openness and provides regional advantages for the agglomeration of the The Inn Boutique. The first domestic Shanghai has settled in Shanghai. On the other hand, the city of Shanghai is located in Shanghai. On the other hand, Shanghai City With the developed economy, the per capita GDP of The Inn Boutique is more than 10 thousand US dollars in.2016 years. It is the third [1]. in the country, which is based on the location theory, the theory of agglomeration, the theory of renting and the multi core theory, and summarizes the existing research results. The characteristics of The Inn Boutique in the main city of Shanghai are analyzed from the aspects of quantity and quality, spatial distribution, management main body, construction mode, management benefit and market area. Based on field research, this paper analyzes the quality wine from the elements of transportation, tourism resources, business elements, management elements and cultural elements. The characteristics of the location of the store. Through the principal component analysis, the correlation analysis of the selected index variables is carried out to eliminate the variables that have a small contribution to the system, and then the weight of each variable is determined by the entropy weight method. Finally, the rational suggestions for the spatial distribution and location optimization of the The Inn Boutique in Shanghai are put forward. According to the unique cultural regionality of The Inn Boutique, it is quantified as an index to make a theoretical innovation. At the same time, a variety of research methods, including literature research method, quantitative and qualitative method, and geographic information system method, are used to put forward the site selection system and take the Shanghai main City area (inner ring) as an example. To enhance the persuasiveness of the research results, including the following conclusions: (1) according to the The Inn Boutique industry alliance at home and abroad, select samples from the The Inn Boutique in Shanghai, analyze the development status of Shanghai City: the quantity of Shanghai city is basically linear; the regional distribution is uneven, the concentration index is higher; the domestic management is higher; The company and the owners are more self-employed, and the scale shows polarization development; relying on the long history and culture, the old reform is the main construction; the Shanghai The Inn Boutique market management benefit is better overall; the market area presents the trend from the urban to the suburb. (2) combining the existing research results, the rationale and the status of the Shanghai City, the Shanghai City owner is analyzed. City The Inn Boutique location features: the hotel is located within 1000m of the subway station, 92.1% of the city is located within the city trunk road 1000m, convenient transportation, good accessibility, the surrounding natural tourism resources, historical and human resources are rich, 76.3% of the surrounding 5km within the 5km range of 5 3A level scenic spots, 45.6% of the hotel is located in Shanghai City The The Inn Boutique in three districts of Xuhui, Jingan, Huangpu, which have rich historical and cultural heritage and rich historical and cultural heritage resources, is 69.6%, the high star hotels around the The Inn Boutique are gathered and the commercial prosperity; the hotel is basically preferred to the high land price and good location. (3) combining the principal component analysis and entropy weight method, the construction of Shanghai city main city district is microcosmic. The influence factors are divided into four categories: traffic factors, commercial factors, resource factors and management factors. The study shows that the location of the site is the most dependent on the location of the resource factor, that is, the regional historical and cultural degree and tourism resource endowment, the high end hotel agglomeration effect is obvious, the dependence on the business facilities is high, the hotel is distributed in the city. In the range of main road 1000m, the rail transit is convenient, and the cost of land price depends on the traffic hub. (4) according to the results of the study, some suggestions on the spatial structure and location of the The Inn Boutique in Shanghai are proposed. To balance the development of each district, strengthen the historical and cultural excavation, the development of tourism resources, and improve the traffic network. From the perspective of investors, according to the urban planning, the future distribution trend of The Inn Boutique is reasonably predicted.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.2

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