M酒店员工激励方案优化研究

发布时间：2018-06-18 01:16

本文选题：经济型酒店 + M酒店　；参考：《山东大学》2012年硕士论文

【摘要】：经济型酒店的概念产生于上世纪80年代的美国,近几年才在中国出现。中国经济型酒店主要分布在上海、北京、广州等一线城市,其中仅北京和上海的经济型酒店开店数就占到了全国四分之一左右。二、三线城市经济型酒店市场拥有广阔发展前景,知名经济型酒店集团已向二、三线城市扩展。经济型酒店的特点之一是功能简化,它把服务功能集中在住宿上,力求在核心服务上精益求精,而把餐饮、购物、娱乐功能大大压缩、简化、甚至不设,投入的运营成本大幅降低。M酒店自2002年成立M酒店管理有限公司以来,迅速在全国各大省市、直辖市开设连锁门店,在其迅速发展和扩张中,骄人的成绩背后也存在一些值得关注的问题,尤其是员工激励方面。从长远来看,这将一定程度影响酒店的效益,阻碍酒店的持久发展。现代人力资源管理的核心功能在于“吸引人、激励人、留住人、发展人”。面对着错综复杂的经济竞争,优化员工激励方案成为M酒店人力资源管理者迫切需要研究的任务。M酒店只有优化员工激励方案,才能有效地改变上述局面,并且激发员工工作积极性,提高服务质量,使其赢得持久的竞争优势。本文首先从理论入手,阐述了经济型酒店和激励的相关概念,结合经济型酒店的行业特征、M酒店及其员工的特点,并通过问卷调查、访谈等方式对M酒店的员工进行调查研究,总结了M酒店员工激励方面中存在的问题及原因。针对这些问题,结合员工自身的需求,并在阅读了大量文献的基础上,提出M酒店员工优化激励方案建议。
[Abstract]:The concept of economic hotel originated in the United States in the 1980 s, and only appeared in China in recent years. Economic hotels in China are mainly located in Shanghai, Beijing, Guangzhou and other first-tier cities, among which the number of economic hotels in Beijing and Shanghai accounts for about 1/4 of the country. Second, third-tier city economy hotel market has broad development prospects, famous economic hotel group has expanded to the second and third tier cities. One of the features of economical hotels is the simplification of their functions. They concentrate their service functions on accommodation, strive for excellence in core services, and greatly compress, simplify, or even set up the functions of catering, shopping, and entertainment. Since the establishment of M Hotel Management Co., Ltd. in 2002, it has rapidly opened chain stores in major provinces, municipalities and municipalities throughout the country, and in its rapid development and expansion, There are also some problems behind the impressive achievements, especially in employee motivation. In the long run, this will affect the efficiency of the hotel to some extent, hindering the sustainable development of the hotel. The core function of modern human resource management is to attract, motivate, retain and develop people. In the face of the complicated economic competition, optimizing the employee incentive scheme becomes the urgent task of the human resource manager of M Hotel. Only by optimizing the employee incentive scheme can the above situation be changed effectively. And stimulate employee work enthusiasm, improve service quality, make it win lasting competitive advantage. This paper begins with the theory, expounds the related concepts of economy hotel and incentive, combines the industry characteristic of economy hotel and the characteristics of M hotel and its staff, and investigates the staff of M hotel by means of questionnaire, interview and so on. Summarizes the M hotel staff incentive problems and reasons. In view of these problems, combined with the needs of the staff, and on the basis of reading a lot of literature, this paper puts forward the suggestion of optimizing the incentive scheme of M hotel staff.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.92;F719

【参考文献】