台州玉环长城宾馆营销策略研究

发布时间：2018-06-22 07:19

本文选题：宾馆 + 市场营销　；参考：《石河子大学》2013年硕士论文

【摘要】：随着经济的飞速发展和市场资源的日益丰富,酒店行业也进入了一个高速发展的黄金时代。虽然2009年的金融危机给酒店行业带来了巨大冲击,但是随着经济的复苏,四、五星级酒店如雨后春笋般遍地开花,酒店行业面临着前所未有的机遇和挑战。在这样复杂的竞争环境中,想要保持相对的竞争优势,酒店的营销策略必须要求推陈出新,改变传统的营销思路和模式,制定并实施适合自已酒店的营销策略,这样才能在激烈的市场竞争中立于不败之地。本文将以饭店台州玉环长城宾馆研究对象,分析玉环长城宾馆在营销工作中所存在的问题,运用宏观环境分析,STP分析、SWOT分析法分析,针对这些问题提出一些具体解决方案。期望通过该研究的应用,拓展营销思路,形成玉环长城宾馆在竞争中的差异化优势地位。也希望通过这篇论文分析,能够为我国酒店企业实施有效的营销策略起到一定的借鉴作用。
[Abstract]:With the rapid development of economy and the increasingly rich market resources, the hotel industry has entered a golden age of rapid development. Although the financial crisis in 2009 has brought a huge impact to the hotel industry, but with the economic recovery, four, five star hotels are springing up everywhere, the hotel industry is facing unprecedented opportunities and challenges. In such a complex competitive environment, in order to maintain the relative competitive advantage, the marketing strategy of the hotel must require the innovation, change the traditional marketing thinking and mode, formulate and implement the marketing strategy suitable for the hotel. Only in this way in the fierce market competition in an invincible position. This article will take the hotel Taizhou Yuhuan the Great Wall hotel research object, analyzes the Yuhuan the Great Wall hotel in the marketing work the existence question, uses the macroscopic environment analysis to analyze the Great Wall analysis method, proposes some concrete solutions to these problems. It is expected that through the application of this research, the marketing ideas will be expanded to form the differential advantage position of Yuhuan the Great Wall Hotel in competition. I also hope that through the analysis of this paper, it can play a certain reference role in the implementation of effective marketing strategy for Chinese hotel enterprises.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719;F274

【参考文献】