贵阳保德公司运用互联网家政O2O优化服务管理研究

发布时间：2018-07-17 15:26

【摘要】：随着经济不断发展,人民的生活水平大幅提高,老百姓对家政服务需求不断增加,家政行业蓬勃发展。落后的家政服务管理方式已不能适应与日俱增的家政服务数量和类型的需要。随着我国互联网迅猛地发展浪潮,互联网家政O2O为优化家政服务管理提供了一种更可行的新思路。本文以贵阳保德公司为研究对象,设计该公司应如何通过运用互联网家政优化服务管理的方案。本文首先分析贵阳保德公司家政服务业务的运营现状,并针对该公司家政服务管理提出意见和问题。其次用PEST法分析贵阳保德公司目前在贵阳家政企业中所处的情况;用波特五力模型分析家政O2O的基本竞争态势;通过SWOT分析贵阳家政行业内外部条件进行综合和概括,进而分析该企业通过家政O2O优化管理的优劣势、面临的机会和威胁。再次通过上面的研究,针对贵阳保德公司企业特点设计一个初步的O2O家政方案,方案对公司家政服务的客户定位、线下流程的讨论、产品的设计、方案的功能这4方面提出初步的设计思路。最后,整理出本文O2O方案对贵阳保德公司的作用价值,以及对该公司服务管理起到的优化作用。本文以贵阳保德公司为具体的研究对象,根据实际情况提出贵阳保德公司家政服务板块与互联网O2O相结合的设计思路,这对贵阳保德公司家政服务管理的优化,大量提高家政服务管理的效率和水平有着非常重要的意义。该研究可在贵州省内进行推广,对欠发达地区的贵州家政业的服务管理提高也有着一定意义。
[Abstract]:With the development of economy, the living standard of the people has been greatly improved, the demand for domestic service has been increasing, and the domestic service industry is booming. The backward management mode of domestic service can not meet the needs of the increasing number and type of domestic service. With the rapid development of the Internet in China, Internet O2O provides a new and feasible way to optimize housekeeping service management. This article takes Guiyang Baode Company as the research object, designs how this company should use the Internet housekeeping to optimize the service management plan. This paper first analyzes the current situation of the domestic service business in Guiyang Baode Company, and puts forward some suggestions and questions on the housekeeping service management of Guiyang Baode Company. Secondly, using pest method to analyze the situation of Guiyang Baode Company in Guiyang domestic economy enterprise; using Porter's five Forces Model to analyze the basic competition situation of domestic economy O2O; using SWOT to analyze the internal and external conditions of Guiyang domestic economy industry for synthesis and generalization. Furthermore, this paper analyzes the advantages and disadvantages, opportunities and threats that the enterprise faces by optimizing the management of O2O in home economics. Again through the above research, according to the enterprise characteristics of Guiyang Baode Company, a preliminary O2O housekeeping scheme is designed, which aims at customer orientation, offline process discussion, product design of the company's domestic service. This paper puts forward the preliminary design ideas in the four aspects of the function of the scheme. Finally, the value of this O _ 2O scheme to Guiyang Baode Company and the optimization of the company's service management are put forward. This article takes Guiyang Baode company as the concrete research object, according to the actual situation, puts forward the design thought of the Guiyang Baode company housekeeping service plate and the Internet O2O, which optimizes the Guiyang Baode company housekeeping service management. It is of great significance to improve the efficiency and level of domestic service management. The research can be popularized in Guizhou province, and also has certain significance for improving the service management of Guizhou domestic economy in less developed areas.
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.9;F724.6

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