基于DEA方法的我国重点旅游城市星级酒店效率研究
发布时间：2018-08-03 11:00
【摘要】：近年来,旅游业兴起态势十分迅猛,很多相关产业也在其带动下得到了发展,酒店业作为旅游业的相关产业之一已经成为人们日益关注的对象,酒店业效率如何也成为政府、企业管理者、消费者等关注的问题。目前,效率评估是在企业的管理控制上占有很重要的地位,一个酒店的效率对于企业的改进提升和经营策略的制定都是必不可少的。鉴于效率的重要性,学者们已将酒店效率的评估方法作为研究酒店业发展的重要课题和方向之一。多年来,已有很多学者尝试着对酒店业的效率进行了分析,但是目前比较常见的经营指标比较办法无法对酒店的效率进行全面系统的分析,对此应该引入纯技术效率、技术效率、规模效率等方面的研究。 本文引入数据包络分析法(DEA),以我国50个重点旅游城市星级酒店为例,选取2010-2011年我国统计局、旅游局、各城市的旅游局公报的相关统计资料做数据来源,详细地分析了我国重点旅游城市星级酒店的技术效率、纯技术效率和规模效率,并且进一步使用测量效率动态变化的Malmquist生产率指数,测算了2010-2011年重点旅游城市星级酒店的技术效率变动、技术进步等指标的变化情况,在此基础上对影响星级酒店效率的外在因素和内在因素进行了剖析。研究结果表明我国50个重点旅游城市星级酒店2011年整体的效率明显好于2010年,且东部地区的旅游城市星级酒店效率明显优于中西部地区的旅游城市。造成区域效率差异的原因主要是中西部地区资源利用不充分,资源配置不合理,生产技术水平和管理水平低等。影响效率的因素主要有一个地区的国内生产总值(GDP)、旅游资源、景区数量等。本文在定量分析的基础上,从分析的结果指出我国重点旅游城市星级酒店的效率状况,并基于政府和企业的角度,就星级酒店的效率问题从微观层面和宏观层面提出了相应的政策建议。 本文研究我国重点旅游城市星级酒店的效率及影响因素的目的在于能够对我国重点旅游城市星级酒店业未来的发展方向提供一定的理论参考,让我国重点旅游城市星级酒店能健康、正确、快速地发展,从而对我国旅游业、酒店业的发展起到一定的推动作用。
[Abstract]:In recent years, the rising situation of tourism is very swift and violent, many related industries have also been developed. As one of the related industries of tourism, hotel industry has become an increasingly concerned object, and the efficiency of hotel industry has become the government. Business managers, consumers and other issues of concern. At present, efficiency evaluation plays an important role in the management and control of enterprises. The efficiency of a hotel is essential to the improvement and promotion of enterprises and the formulation of management strategies. In view of the importance of efficiency, scholars have taken the evaluation method of hotel efficiency as one of the important topics and directions for the development of hotel industry. Over the years, many scholars have tried to analyze the efficiency of the hotel industry, but the more common business index comparison method can not carry out a comprehensive and systematic analysis of hotel efficiency, so pure technical efficiency should be introduced. Technical efficiency, scale efficiency and other aspects of research. This paper introduces the data Envelopment Analysis method (DEA),) to take the star hotels in 50 key tourist cities in China as an example, and selects the relevant statistical data from the official bulletin of the Bureau of Statistics, the Tourism Bureau and the Tourism Bureau of each city in 2010-2011 as the data source. The technical efficiency, pure technical efficiency and scale efficiency of star hotels in key tourist cities in China are analyzed in detail, and the Malmquist productivity index, which measures the dynamic change of efficiency, is further used. This paper calculates the changes of technical efficiency and technological progress of star hotels in key tourist cities in 2010-2011, and analyzes the external and internal factors that affect the efficiency of star hotels. The results show that the overall efficiency of star hotels in 50 key tourist cities in China in 2011 is obviously better than that in 2010, and the efficiency of star hotels in the eastern tourist cities is obviously better than that in the tourist cities in the central and western regions. The main reasons for the difference of regional efficiency are the insufficient utilization of resources, the unreasonable allocation of resources, and the low level of production technology and management in the central and western regions. The main factors affecting efficiency are the (GDP), tourism resources of a region, the number of scenic spots and so on. On the basis of quantitative analysis, this paper points out the efficiency of star-rated hotels in key tourist cities in China, and points out the efficiency of star-rated hotels in key tourist cities in China, and from the perspective of the government and enterprises, This paper puts forward the corresponding policy suggestions on the efficiency of star hotels from the micro level and macro level. The purpose of this paper is to provide a theoretical reference for the future development of star hotel industry in key tourist cities in China. The star-rated hotels in key tourist cities of our country can develop healthily, correctly and rapidly, thus promoting the development of tourism and hotel industry in China.
【学位授予单位】：南京财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719
本文编号：2161536
[Abstract]:In recent years, the rising situation of tourism is very swift and violent, many related industries have also been developed. As one of the related industries of tourism, hotel industry has become an increasingly concerned object, and the efficiency of hotel industry has become the government. Business managers, consumers and other issues of concern. At present, efficiency evaluation plays an important role in the management and control of enterprises. The efficiency of a hotel is essential to the improvement and promotion of enterprises and the formulation of management strategies. In view of the importance of efficiency, scholars have taken the evaluation method of hotel efficiency as one of the important topics and directions for the development of hotel industry. Over the years, many scholars have tried to analyze the efficiency of the hotel industry, but the more common business index comparison method can not carry out a comprehensive and systematic analysis of hotel efficiency, so pure technical efficiency should be introduced. Technical efficiency, scale efficiency and other aspects of research. This paper introduces the data Envelopment Analysis method (DEA),) to take the star hotels in 50 key tourist cities in China as an example, and selects the relevant statistical data from the official bulletin of the Bureau of Statistics, the Tourism Bureau and the Tourism Bureau of each city in 2010-2011 as the data source. The technical efficiency, pure technical efficiency and scale efficiency of star hotels in key tourist cities in China are analyzed in detail, and the Malmquist productivity index, which measures the dynamic change of efficiency, is further used. This paper calculates the changes of technical efficiency and technological progress of star hotels in key tourist cities in 2010-2011, and analyzes the external and internal factors that affect the efficiency of star hotels. The results show that the overall efficiency of star hotels in 50 key tourist cities in China in 2011 is obviously better than that in 2010, and the efficiency of star hotels in the eastern tourist cities is obviously better than that in the tourist cities in the central and western regions. The main reasons for the difference of regional efficiency are the insufficient utilization of resources, the unreasonable allocation of resources, and the low level of production technology and management in the central and western regions. The main factors affecting efficiency are the (GDP), tourism resources of a region, the number of scenic spots and so on. On the basis of quantitative analysis, this paper points out the efficiency of star-rated hotels in key tourist cities in China, and points out the efficiency of star-rated hotels in key tourist cities in China, and from the perspective of the government and enterprises, This paper puts forward the corresponding policy suggestions on the efficiency of star hotels from the micro level and macro level. The purpose of this paper is to provide a theoretical reference for the future development of star hotel industry in key tourist cities in China. The star-rated hotels in key tourist cities of our country can develop healthily, correctly and rapidly, thus promoting the development of tourism and hotel industry in China.
【学位授予单位】：南京财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719
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