山东省烟草酒店集团化战略研究

发布时间：2018-09-06 18:40

【摘要】：近年来随着外资品牌的加入,酒店业的竞争加剧,单体酒店经营遇到了瓶颈,酒店产业尤其是内资酒店效益普遍出现下滑,山东烟草所属酒店的房价和入住率也在低水平徘徊。为积极应对新的环境变化,满足市场需求,山东烟草管理层计划成立酒店管理公司,整合各方面资源,制定新的发展战略,实施集团化管理,实行专业化经营,将酒店产业做大做强。本文在分析中国酒店企业集团化发展背景及意义的基础上,研究了国内外酒店企业集团化的发展和研究现状,对比分析中国酒店企业与国外大型酒店企业集团存在的差距,并对酒店企业集团的相关概念及其功能进行界定,对酒店企业集团化的相关理论基础进行了探讨。在此基础上,研究了中国国有酒店企业集团化发展趋势,分析中国烟草酒店企业集团化的未来发展趋势,运用SWOT分析法,对山东省烟草酒店企业集团化发展现状进行分析,从而探讨山东省烟草酒店集团化发展的必要性；然后,从愿景与使命、市场定位、核心竞争力和实现路径等方面构建山东省烟草酒店集团化经营战略架构。最后提出推动山东省烟草酒店集团化经营的竞争战略、调控战略、风险战略和保障战略,为促进山东省烟草企业和其他国有企业集团化发展提供理论基础和实践指导。
[Abstract]:In recent years, with the entry of foreign brands, the competition of hotel industry intensifies, the management of single hotel meets the bottleneck, the efficiency of hotel industry, especially the domestic hotel, generally declines, and the price and occupancy rate of Shandong tobacco hotel is also hovering at a low level. In order to actively respond to the new environmental changes and meet the market demand, Shandong tobacco management plans to set up a hotel management company, integrate all resources, formulate new development strategies, implement collectivized management, and implement specialized management. Make the hotel industry bigger and stronger. On the basis of analyzing the development background and significance of Chinese hotel enterprises' collectivization, this paper studies the development and research status of hotel enterprises' collectivization at home and abroad, and compares and analyzes the gap between Chinese hotel enterprises and foreign large hotel enterprise groups. The related concepts and functions of hotel enterprise group are defined, and the theoretical basis of hotel enterprise group is discussed. On this basis, this paper studies the development trend of Chinese state-owned hotel enterprises' collectivization, analyzes the future development trend of China's tobacco hotel enterprises' collectivization, and analyzes the present situation of tobacco hotel enterprises' collectivization development in Shandong Province by using SWOT analysis method. Then, the paper discusses the necessity of the development of tobacco hotel collectivization in Shandong Province, and then constructs the strategic framework of Shandong tobacco hotel collectivization management from the aspects of vision and mission, market orientation, core competitiveness and realization path. Finally, the paper puts forward the competitive strategy, control strategy, risk strategy and guarantee strategy to promote the collectivization of tobacco hotels in Shandong Province, which provides theoretical basis and practical guidance for promoting the development of tobacco enterprises and other state-owned enterprises in Shandong Province.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719.1;F272

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