福州美伦饭店集团化管理研究
发布时间：2018-09-12 09:35
【摘要】：2011年8月，福州美伦饭店集团正式组建成立，饭店管理从单体饭店向集团化管理模式转变。但是在实施集团化管理过程中，存在诸如组织结构、管理模式、品牌提升、人力资源以及发展战略等方面的问题，这些问题已经严重阻碍福州美伦饭店集团的发展和壮大。 本文主要以主要采用比较分析、案例研究等方法来研究饭店集团化管理。对国内外饭店集团的发展背景及历程、福州美伦饭店集团化管理现状进行了深入的分析，提出福州美伦饭店从单体饭店向集团化管理转型的模式设计与选择。 本文的研究分为七个部分：第一部分对国内外饭店集团化管理理论研究作了综述，阐明本文的研究背景、研究意义，并提出了本文的主要研究内容和创新点；第二部分介绍饭集团化管理相关理论；第三部分对国内外饭店集团化管理进行比较分析，主要是从管理理念、经营风格、服务特色、公司治理结构以及经济效益等方面进行比较分析；第四部分针对福州美伦饭店集团化管理现状与存在的问题进行分析。第五部分结合福州美伦饭店集团的实际情况，借鉴国内外成功案例，提出了福州美伦饭店实施集团化管理的思路、原则和模式选择；第六部分就如何进一步提高福州美伦集团化管理水平，提出了包括组织结构、资本运作、人力资源管理、品牌建设、集团采购以及企业文化等方面的保障体系建设；第七部分是结论。通过以上研究，强调福州美伦饭店集团要正视自身实力，夯实各项管理基础，，选择和确定合适的管理和发展模式，最终实现福州美伦饭店集团的跨越式发展。
[Abstract]:In August 2011, the Fuzhou Meilon Hotel Group was formally established, and the hotel management changed from a single hotel to a group management mode. However, in the process of implementing the group management, there are problems such as organizational structure, management mode, brand promotion, human resources and development strategy, which have seriously hindered the Fuzhou Meilon Hotel Group. The development and growth of the group.
This paper mainly uses comparative analysis, case study and other methods to study the hotel group management, analyzes the development background and course of domestic and foreign hotel groups, the status quo of Fuzhou Meilun Hotel group management, and puts forward the mode design and selection of the transformation from single hotel to group management of Fuzhou Meilun Hotel.
This paper is divided into seven parts: the first part of the domestic and foreign hotel group management theory research overview, clarify the research background, research significance, and put forward the main research content and innovation of this paper; the second part introduces the relevant theory of food group management; the third part of the hotel group management at home and abroad. Comparing and analyzing, mainly from the aspects of management concept, management style, service characteristics, corporate governance structure and economic benefits, etc. The fourth part analyzes the current situation and existing problems of group management of Fuzhou Meilon Hotel. The fifth part combines the actual situation of Fuzhou Meilon Hotel Group, drawing lessons from domestic and foreign experience. Successful cases put forward Fuzhou Meilun Hotel Group Management ideas, principles and mode selection; Part VI on how to further improve the management level of Fuzhou Meilun Group, including organizational structure, capital operation, human resources management, brand building, group purchasing and corporate culture and other aspects of the security system construction. The seventh part is the conclusion. Through the above research, it is emphasized that Fuzhou Meilon Hotel Group should face up to its own strength, consolidate the management foundation, select and determine the appropriate management and development model, and finally realize the leap-forward development of Fuzhou Meilon Hotel Group.
【学位授予单位】：武汉工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F719
本文编号：2238614
[Abstract]:In August 2011, the Fuzhou Meilon Hotel Group was formally established, and the hotel management changed from a single hotel to a group management mode. However, in the process of implementing the group management, there are problems such as organizational structure, management mode, brand promotion, human resources and development strategy, which have seriously hindered the Fuzhou Meilon Hotel Group. The development and growth of the group.
This paper mainly uses comparative analysis, case study and other methods to study the hotel group management, analyzes the development background and course of domestic and foreign hotel groups, the status quo of Fuzhou Meilun Hotel group management, and puts forward the mode design and selection of the transformation from single hotel to group management of Fuzhou Meilun Hotel.
This paper is divided into seven parts: the first part of the domestic and foreign hotel group management theory research overview, clarify the research background, research significance, and put forward the main research content and innovation of this paper; the second part introduces the relevant theory of food group management; the third part of the hotel group management at home and abroad. Comparing and analyzing, mainly from the aspects of management concept, management style, service characteristics, corporate governance structure and economic benefits, etc. The fourth part analyzes the current situation and existing problems of group management of Fuzhou Meilon Hotel. The fifth part combines the actual situation of Fuzhou Meilon Hotel Group, drawing lessons from domestic and foreign experience. Successful cases put forward Fuzhou Meilun Hotel Group Management ideas, principles and mode selection; Part VI on how to further improve the management level of Fuzhou Meilun Group, including organizational structure, capital operation, human resources management, brand building, group purchasing and corporate culture and other aspects of the security system construction. The seventh part is the conclusion. Through the above research, it is emphasized that Fuzhou Meilon Hotel Group should face up to its own strength, consolidate the management foundation, select and determine the appropriate management and development model, and finally realize the leap-forward development of Fuzhou Meilon Hotel Group.
【学位授予单位】：武汉工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F719
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