西安花之林餐饮有限公司发展战略研究

发布时间：2018-09-18 19:03

【摘要】：中国餐饮业是一个朝气蓬勃、极具生命力的产业。其中,茶馆业是其冉冉升起的新星。截止到目前,全国范围内约有5.5万多家各色茶馆,年产值高达350余亿元,已经成为拉动餐饮行业发展的新引擎。花之林自2013年12月成立以来,以品茶为依托,融合新中式装修风格,打造舒适、时尚的就餐环境,公司包含精品陕菜、传统湘菜、精品川菜及台湾特色菜等各式各样的私房菜,推动了新派美食的发展,引领了美食界的时尚先锋,是融合经典传统和时尚新风味的典范。本文的研究思路是从实际出发,考察西安花之林餐饮有限公司面临的行业地位和市场环境,运用战略管理相关理论,对花之林未来的战略方法进行研究。本文的主要内容是：1、导论；2、战略管理理论概述,通过对战略管理理论的叙述,使得文章的理论依据更加有条理：3、花之林餐饮有限公司内外部环境分析,内容包括PEST分析、SWOT分析、五力竞争模型分析,找出企业目前存在的问题,包括市场定位不足、服务意识欠缺、品牌意识欠缺、特色优势不明显、创新能力不够、管理人才欠缺。4、花之林餐饮有限公司发展战略的制定,认识到所存在问题,明确花之林餐饮有限公司的企业宗旨和发展目标,通过对连锁化战略、品牌化战略、文化战略、创新战略、人才战略的阐述,使其扬长避短,全方位发展。5、战略实施保障措施,从企业核心竞争力的培养、公司的制度和组织创新、人力资源的科学管理、公司的绩效管理、战略实施与控制几个方面保证战略的实施。文章主要以组织行为学、战略管理、人力资源管理等理论依据为花之林餐饮有限公司的战略发展提出了一系列完善措施,建立一套完整的战略发展方案。
[Abstract]:Chinese catering industry is a vigorous and vital industry. Among them, teahouse industry is its rising star. Up to now, there are more than 55000 tea houses of various colors in the whole country, the annual output value is up to more than 35 billion yuan, which has become a new engine to stimulate the development of catering industry. Since its establishment in December 2013, Huazhilin, based on tea tasting, integrates the new Chinese style of decoration to create a comfortable and fashionable dining environment. The company includes all kinds of private house dishes, such as fine Shaanxi cuisine, traditional Hunan cuisine, refined Sichuan cuisine and Taiwan specialty dishes, etc. It promotes the development of new cuisine, leads the fashion pioneer of food industry, and is a model of combining classical tradition and new fashion flavor. The research idea of this paper is to investigate the industry status and market environment facing Xi'an Huazhilin Catering Co., Ltd., and to study the future strategic methods of the flower forest by using the relevant theory of strategic management. The main contents of this paper are: 1: 1, introduction 2, Overview of the strategic management theory. Through the description of the strategic management theory, the theoretical basis of the article is more coherent: 3, the internal and external environment analysis of Huazhilin Food and Beverage Co., Ltd. The content includes PEST analysis, five-force competition model analysis, to find out the existing problems of enterprises, including insufficient market positioning, lack of service consciousness, lack of brand awareness, lack of distinctive advantages, insufficient innovation ability. Lack of management personnel. 4. Make the development strategy of Huazhilin Catering Co., Ltd., recognize the existing problems, clarify the purpose and development goal of Huazhilin Catering Co., Ltd., through the chain strategy, brand strategy, cultural strategy, The innovation strategy, the talent strategy elaboration, makes it develop in all directions. 5, the strategy carries out the safeguard measure, from the enterprise core competition ability cultivation, the company system and the organization innovation, the human resources scientific management, the company performance management, Strategic implementation and control of several aspects to ensure the implementation of the strategy. Based on the theories of organizational behavior, strategic management and human resource management, this paper puts forward a series of perfect measures for the strategic development of Huazhilin Catering Co., Ltd., and establishes a complete set of strategic development plans.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F719.3;F272

【相似文献】