家庭旅馆博客营销特征对顾客品牌态度影响研究.pdf 全文免费在线阅读

  本文关键词：家庭旅馆博客营销特征对顾客品牌态度的影响研究，，由笔耕文化传播整理发布。

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浙江大学硕士学位论文家庭旅馆博客营销特征对顾客品牌态度的影响研究ABSTRACTB&B first came to being in China in 1990s initially aiming atsolving thetourists’modation problem in holiday tourism.However,owing to plete supporting facilities and policies,B&B has been neglected for a long time.In recent years,thanks to the prosperity of self-help tourism and the advent of Beijing2008 Olympic Games,B&B again draws great public attention.The characteristics of B&B,i.e.small scale and scattered distribution,make itdifficult for B&B operators to adopt appropriate marketing place to deliver thepromotion information to target customers,while the demanding customers cannot ess to the B&B information.In the era of W曲2.0.the appearance ofblog providesB&B operators a big chance to seRle the distressing problem,for any operator candisplay their individualized B&B information on their blogs to customers andmoreover Can deliver service via online interaction with customers.The study work ofblog marketing,... 内容来自转载请标明出处.

  本文关键词：家庭旅馆博客营销特征对顾客品牌态度的影响研究，由笔耕文化传播整理发布。