白天鹅酒店集团公司战略研究
发布时间：2018-10-22 07:40
【摘要】：在当前酒店市场快速增长和激烈竞争的环境中，白天鹅酒店集团应该如何迎接挑战、冲出重围，保持在酒店行业中的领导地位？这里面包括制定战略方向，确定管理模式和商业模式，进一步调整结构，整合资源，，增强核心能力等等问题，为了解决好这些决定集团生存和发展的问题，必须进行战略研究，制定发展战略。 本文采用理论研究和现实案例分析相结合的方式，基于战略管理理论和核心能力理论进行分析，分析企业集团发展战略的基本要素和产业升级的动力，并探讨如何为白天鹅酒店集团构建战略模型，推动产业优化升级。 本文借用PEST、“五力模型”分析框架对白天鹅酒店集团的宏观环境和产业竞争环境进行分析，预测了酒店行业的发展前景，指出白天鹅酒店集团的外部环境已经发生了重大变化，酒店行业的竞争格局深刻逆转，竞争日趋白热化，机会与威胁共存。集团迫切需要解决的问题是如何利用自身优势进行品牌扩张，以保持企业在市场中的竞争地位和竞争能力。 本文回顾了白天鹅酒店集团的发展历程，分析了企业的资源和能力，并运用VRIO模型分析了企业核心能力，进而分析其优势劣势。指出白天鹅酒店集团经过近30年的发展，积累了良好的资源基础，培育了较强的核心能力，优势明显大于劣势，战略发展的潜力很大。 本文利用SWOT配比进行战略制定，确定战略宗旨、战略方向、业务定位和管理模式定位等。指出白天鹅酒店集团的战略方向是：实行目标集中化战略，利用品牌效应，通过品牌连锁经营的途径，集中优势主攻本土高档酒店市场和高档酒店输出管理，发展其它细分市场。以上研究，为白天鹅酒店集团转型升级、实现可持续发展指明了目标和方向。 围绕战略定位和规划目标，明确提出作为战略的具体支撑，必须做强做大集团主营业务、完善治理结构和组织架构，建立健全母子公司运行的体制机制，加强制度建设、基础建设和品牌建设，启动旗舰店改造工程，加快高端品牌连锁经营，以确保战略取得成效。
[Abstract]:In the current hotel market rapid growth and fierce competition environment, how should White Swan Hotel Group meet the challenge, break out of the siege, and maintain the leading position in the hotel industry? These include formulating strategic directions, defining management and business models, further restructuring, integrating resources, enhancing core competencies, and so on. In order to solve these problems that determine the survival and development of the group, we must conduct strategic research. Formulation of development strategies Based on the theory of strategic management and the theory of core competence, this paper analyzes the basic elements of enterprise group development strategy and the motive force of industrial upgrading. And discusses how to build a strategic model for the White Swan Hotel Group to promote industrial optimization and upgrading. This paper analyzes the macro environment and industrial competition environment of White Swan Hotel Group by using the PEST, "five Force Model" analysis framework, forecasts the development prospects of the hotel industry, and points out that the external environment of the White Swan Hotel Group has changed greatly. The competition pattern of hotel industry is deeply reversed, competition is becoming more and more intense, opportunity and threat coexist. The urgent problem that the group needs to solve is how to make use of its own advantages to expand its brand so as to maintain the competitive position and competitive ability of the enterprise in the market. This paper reviews the development of White Swan Hotel Group, analyzes the resources and capabilities of the enterprise, and analyzes the core competence of the enterprise by using VRIO model, and then analyzes its advantages and disadvantages. It is pointed out that after nearly 30 years of development, White Swan Hotel Group has accumulated a good resource base, cultivated a strong core competence, its advantages are obviously greater than its disadvantages, and the potential of strategic development is great. In this paper, SWOT matching is used to make strategy, to determine strategic tenet, strategic direction, business orientation and management mode positioning. It is pointed out that the strategic direction of White Swan Hotels Group is to implement the target centralization strategy, make use of the brand effect, and focus on the local high-end hotel market and the export management of high-grade hotels through the way of brand chain management. Develop other market segments. The above research has pointed out the goal and direction for the transformation and upgrading of White Swan Hotel Group and the realization of sustainable development. Focusing on the strategic positioning and planning objectives, it is clearly put forward that as the concrete support of the strategy, we must strengthen the main business of the big group, perfect the governance structure and organizational structure, establish and perfect the system mechanism for the operation of the parent and subsidiary companies, and strengthen the system construction. Infrastructure and brand building, starting the flagship store renovation project, speeding up high-end brand chain operation to ensure that the strategy is effective.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719
本文编号：2286534
[Abstract]:In the current hotel market rapid growth and fierce competition environment, how should White Swan Hotel Group meet the challenge, break out of the siege, and maintain the leading position in the hotel industry? These include formulating strategic directions, defining management and business models, further restructuring, integrating resources, enhancing core competencies, and so on. In order to solve these problems that determine the survival and development of the group, we must conduct strategic research. Formulation of development strategies Based on the theory of strategic management and the theory of core competence, this paper analyzes the basic elements of enterprise group development strategy and the motive force of industrial upgrading. And discusses how to build a strategic model for the White Swan Hotel Group to promote industrial optimization and upgrading. This paper analyzes the macro environment and industrial competition environment of White Swan Hotel Group by using the PEST, "five Force Model" analysis framework, forecasts the development prospects of the hotel industry, and points out that the external environment of the White Swan Hotel Group has changed greatly. The competition pattern of hotel industry is deeply reversed, competition is becoming more and more intense, opportunity and threat coexist. The urgent problem that the group needs to solve is how to make use of its own advantages to expand its brand so as to maintain the competitive position and competitive ability of the enterprise in the market. This paper reviews the development of White Swan Hotel Group, analyzes the resources and capabilities of the enterprise, and analyzes the core competence of the enterprise by using VRIO model, and then analyzes its advantages and disadvantages. It is pointed out that after nearly 30 years of development, White Swan Hotel Group has accumulated a good resource base, cultivated a strong core competence, its advantages are obviously greater than its disadvantages, and the potential of strategic development is great. In this paper, SWOT matching is used to make strategy, to determine strategic tenet, strategic direction, business orientation and management mode positioning. It is pointed out that the strategic direction of White Swan Hotels Group is to implement the target centralization strategy, make use of the brand effect, and focus on the local high-end hotel market and the export management of high-grade hotels through the way of brand chain management. Develop other market segments. The above research has pointed out the goal and direction for the transformation and upgrading of White Swan Hotel Group and the realization of sustainable development. Focusing on the strategic positioning and planning objectives, it is clearly put forward that as the concrete support of the strategy, we must strengthen the main business of the big group, perfect the governance structure and organizational structure, establish and perfect the system mechanism for the operation of the parent and subsidiary companies, and strengthen the system construction. Infrastructure and brand building, starting the flagship store renovation project, speeding up high-end brand chain operation to ensure that the strategy is effective.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719
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