九江经济型酒店发展现状与策略研究
发布时间：2018-11-01 18:24
【摘要】：经过在国内大城市的飞速发展,经济型酒店己迅速向二三线城市蔓延,九江经济型酒店虽起步晚,但发展势头和前景良好。那么九江是否适合发展经济型酒店,当前发展现状如何以及应该如何发展,必将成为九江市酒店业发展的一项重要课题。 本文首先界定了研究对象和研究范围,介绍了经济型酒店的概念和有关特点,说明了研究背景和研究意义,阐述了全文的研究框架和研究方法,列举了研究九江经济型酒店所需的基础理论,包括SWOT理论、STP理论以及营销传播中的口碑传播和摄众传播理论。其次,通过调查问卷的形式,对九江市大众对经济型酒店的认知进行分析。再次,分析了九江发展经济型酒店的社会条件,以及通过具体数据对九江市整个酒店行业和经济型酒店行业分别进行详细分析,并采用SWOT理论对九江经济型酒店自身的优势、劣势和面临的机会、威胁进行定性和定量的评估,得出九江经济型酒店的发展战略。最后,从制定行业规范,组织行业协会,加强引导促进整合,市场营销策略,人力资源的开发与管理,“绿色饭店”产品的创新等方面为九江经济型酒店的发展提出对策和建议。
[Abstract]:With the rapid development of large cities in China, economy hotels have spread rapidly to the second and third tier cities. Although Jiujiang economic hotels started late, the development momentum and prospects are good. So whether Jiujiang is suitable for the development of economic hotels, how to develop the present situation and how to develop, will become an important subject of the development of Jiujiang hotel industry. This paper first defines the research object and scope, introduces the concept and related characteristics of economy hotel, explains the research background and significance, and expounds the research framework and research methods of the full text. This paper enumerates the basic theories needed to study Jiujiang economy hotel, including SWOT theory, STP theory and word-of-mouth communication and mass communication theory in marketing communication. Secondly, through the form of questionnaire, this paper analyzes the cognition of economy hotel in Jiujiang city. Thirdly, it analyzes the social conditions of Jiujiang economic hotel development, and analyzes the whole hotel industry and economic hotel industry of Jiujiang City in detail through specific data, and adopts SWOT theory to analyze the advantages of Jiujiang economy hotel itself. Disadvantages and opportunities, threats qualitative and quantitative evaluation, Jiujiang economic hotel development strategy. Finally, from the formulation of industry norms, the organization of industry associations, strengthening guidance to promote integration, marketing strategies, human resources development and management, The innovation of "Green Hotel" has put forward countermeasures and suggestions for the development of Jiujiang economic hotel.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719
本文编号：2304727
[Abstract]:With the rapid development of large cities in China, economy hotels have spread rapidly to the second and third tier cities. Although Jiujiang economic hotels started late, the development momentum and prospects are good. So whether Jiujiang is suitable for the development of economic hotels, how to develop the present situation and how to develop, will become an important subject of the development of Jiujiang hotel industry. This paper first defines the research object and scope, introduces the concept and related characteristics of economy hotel, explains the research background and significance, and expounds the research framework and research methods of the full text. This paper enumerates the basic theories needed to study Jiujiang economy hotel, including SWOT theory, STP theory and word-of-mouth communication and mass communication theory in marketing communication. Secondly, through the form of questionnaire, this paper analyzes the cognition of economy hotel in Jiujiang city. Thirdly, it analyzes the social conditions of Jiujiang economic hotel development, and analyzes the whole hotel industry and economic hotel industry of Jiujiang City in detail through specific data, and adopts SWOT theory to analyze the advantages of Jiujiang economy hotel itself. Disadvantages and opportunities, threats qualitative and quantitative evaluation, Jiujiang economic hotel development strategy. Finally, from the formulation of industry norms, the organization of industry associations, strengthening guidance to promote integration, marketing strategies, human resources development and management, The innovation of "Green Hotel" has put forward countermeasures and suggestions for the development of Jiujiang economic hotel.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719
【参考文献】
相关期刊论文 前5条
1 苏u&;我国经济型饭店发展模式研究[J];江汉大学学报(人文科学版);2003年05期
2 张辉,秦宇,厉新建;试论我国经济等饭店发展的基础及意义[J];桂林旅游高等专科学校学报;2001年01期
3 邹统钎;经济型酒店的关键成功因素与经营模式[J];北京第二外国语学院学报;2003年03期
4 黄孝俊,徐伟青;口碑传播的基本研究取向[J];浙江大学学报(人文社会科学版);2004年01期
5 张多中;国内酒店集团发展的障碍与对策[J];西北大学学报(哲学社会科学版);2001年02期
相关硕士学位论文 前4条
1 葛震宇;试论经济型酒店营销策略[D];南京理工大学;2006年
2 张薇薇;北京市经济型酒店发展对策研究[D];首都师范大学;2006年
3 赵炜;经济型酒店的现状与发展策略研究[D];扬州大学;2007年
4 沈尧;南昌市经济型酒店发展现状与对策研究[D];南昌大学;2007年
，本文编号：2304727
本文链接：https://www.wllwen.com/jingjilunwen/fwjj/2304727.html
