中国经济型连锁酒店的商业模式再创新研究

发布时间：2018-11-17 18:35

【摘要】：经济型酒店以特有的商业模式找到市场的空缺颠覆了之前星级酒店和普通小旅馆的营业模式,在我国取得了快速的发展。经过10多年的发展,在我国涌现出了如家快捷、7天连锁、锦江之星、汉庭酒店、速8等一大批知名的经济型酒店连锁巨头。但是随着经济型酒店总量急剧增加,行业竞争如火如荼,利润空间不断缩水。经济型酒店商业模式面临再创新,只有商业模式的不断创新才能赢得未来市场的主动权。基于此,本文首先对研究对象——经济型酒店进行定义和认识；之后对商业模式的创新理论进行研究；在分析我国酒店产业发展的背景下,结合我国经济型酒店发展状况,对我国经济型酒店代表品牌如家经济型酒店进行实证研究,针对如家现有商业模式提出了通过价值活动、营销渠道、重整客户群、收入模式、合作网络、先进技术等6个方面来创新改进商业模式,最终得出相应的结论。
[Abstract]:The economy hotel found the market vacancy by the unique business model, overturned the former star hotel and the ordinary small hotel business model, obtained the fast development in our country. After more than 10 years of development, a large number of famous economic hotel chain giants, such as Home Express, 7 days chain, Jinjiang Star, Hanting Hotel, Sui 8 and so on, have emerged in our country. However, with the rapid increase in the total amount of economic hotels, industry competition is in full swing, profit space is shrinking. Economic hotel business model is faced with innovation, only the continuous innovation of business model can win the initiative of the future market. Based on this, this paper firstly defines and understands the research object, economic hotel, and then studies the innovation theory of business model. Under the background of analyzing the development of hotel industry in our country, combined with the development situation of economy hotel in our country, this paper makes an empirical study on the representative brand of economy hotel such as home economy hotel, and puts forward the value activity in view of the existing business model of home. Marketing channels, restructuring customer base, revenue model, cooperative network, advanced technology and other six aspects to innovate and improve the business model, finally draw the corresponding conclusions.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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