V公司战略计划

发布时间：2018-12-07 09:05

【摘要】：本论文研究的对象，V公司，是一家典型的时尚经济企业，它主要面向时尚杂志、艺人、模特、以及广告、影视剧提供专业造型服务的时尚经济公司，他主要包含了三块业务：专业造型、经纪业务、造型培训。它属于时尚经济的分支产业，目前国内一方面由于没有形成一致认可的行业标准，行业门槛很低，市场审美不平衡，一时涌现了很多良莠不齐的竞争者，另一方面，国内已经有了一些地域性的大型公司，自身实力很强，在高端市场，竞争非常激烈。同时时尚经济产业，主要业务是依靠人才，通过个人，提供相对个性的“人力”型服务。所以，人才就是这个行业的核心，，同时，人才的数量和质量，也是制约着这个行业的规模和发展。所以，本论文主要的内容是：分析行业及公司的外部以及内部环境、发现V公司的问题，定位V公司的核心竞争力，修正V公司的经营理念，设计制定出V公司的发展和管理战略，充分发挥V公司现有的优势，加强和扩大V公司的业务。然后有效的应对未来市场的挑战。
[Abstract]:The object of this paper, V Company, is a typical fashion economy enterprise. It is mainly for fashion magazines, artists, models, and fashion economy companies that provide professional modeling services in advertising, film and TV series. He mainly includes three business: professional modeling, brokerage business, modeling training. It belongs to the branch industry of the fashion economy. At present, due to the absence of a consistent industry standard in China, the industry threshold is very low, and the market aesthetic is not balanced. On the other hand, a lot of competitors with mixed good and bad qualities have emerged. On the other hand, Domestic has some regional large companies, their own strength, in the high-end market, the competition is very fierce. At the same time, the fashion industry, the main business is to rely on talent, through the individual, to provide a relative personality of the "manpower" type of service. Therefore, the talent is the core of this industry, at the same time, the quantity and quality of talent also restrict the scale and development of the industry. Therefore, the main content of this paper is: analyze the external and internal environment of the industry and company, find out the problems of V company, locate the core competitiveness of V company, revise the management idea of V company. Design and formulate the development and management strategy of V Company, give full play to the existing advantages of V Company, strengthen and expand the business of V Company. Then effectively deal with the challenges of the future market.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719

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