反向付费的合约健身
发布时间：2018-12-14 06:58
【摘要】：正问题就是资源,挖掘问题就是挖掘潜力。"合约健身"针对健身行业普遍存在的会员卡的使用率低、续费率低的问题,把问题当作资源,挖掘问题中蕴藏的潜力,把问题转化为新的盈利模式。2011年初,美国华裔女青年张怡芳开创了"合约健身"(Gym-Pact)模式,即经营者与健身者签订健身合约,交付保证金,如果健身
[Abstract]:Positive problem is resource, excavate problem is excavate potential. Contract fitness "aiming at the problem of low usage of membership card and low rate of renewal in the fitness industry, treat the problem as a resource, tap the potential of the problem, and turn the problem into a new profit model in early 2011." Chang Yi-fang, a young Chinese American, pioneered the "contract fitness" (Gym-Pact) model, in which operators sign fitness contracts with bodybuilders, pay a margin, and if they do exercise,
【作者单位】： 上海大学管理学院;
【分类号】：F719
，
本文编号：2378141
[Abstract]:Positive problem is resource, excavate problem is excavate potential. Contract fitness "aiming at the problem of low usage of membership card and low rate of renewal in the fitness industry, treat the problem as a resource, tap the potential of the problem, and turn the problem into a new profit model in early 2011." Chang Yi-fang, a young Chinese American, pioneered the "contract fitness" (Gym-Pact) model, in which operators sign fitness contracts with bodybuilders, pay a margin, and if they do exercise,
【作者单位】： 上海大学管理学院;
【分类号】：F719
，
本文编号：2378141
本文链接：https://www.wllwen.com/jingjilunwen/fwjj/2378141.html
