旅游消费者行为学视野下的舟山海岛民宿发展对策研究

发布时间：2019-01-18 08:23

【摘要】：近年来,随着我国经济水平的不断提高,我国旅游业的发展也持续升温,而民宿作为旅游产业中的其中一个要素也如雨后春笋般在旅游市场中破土而出。民宿作为一种新型的旅游业态,具有个性化的特点,能够满足追求旅游多元化的消费者逃离都市,回归田园,向往自然的需求。舟山市是中国第一个以群岛建制的地级市,海洋资源优势得天独厚,岛、港、渔、景、海、礁特色鲜明,景观独特,文化深厚,且舟山的生态环境极佳,空气质量全国排名前三,是开展海洋观光旅游,休闲度假、户外运动、康体养生、游船环游、邮轮靠泊的理想场所。在天赐秀色的海岛,让游客住得舒服,是发展海岛旅游一大基石,而民宿则是未来承载海岛旅游游客住宿不可或缺的生力军。随着海岛民宿的越来越火爆,海岛民宿在发展也出现了诸多问题,想要提出切实可行的民宿发展对策只针对海岛民宿本身是不够的,还要将旅游消费者复杂的行为规律与海岛民宿相结合,才能从消费者的需求出发,从而给海岛民宿提出切实可行的发展对策。本文试图通过分析旅游消费者行为模型、影响旅游消费者行为的因素、及消费者的民宿需求,进而为舟山市的海岛民宿发展、旅游资源的合理利用、在地文化与民宿的结合提供参考。全文共分为六大部分。第一部分绪论主要介绍研究该论题的背景、意义、国内外关于该论题的研究现状及论文的研究思路及方法;第二部分主要是对本篇论文运用的相关理论及相关概念的界定;第三部分以介绍舟山海岛民宿的发展概况及发展模式分析;第四部分作为核心部分,对旅游消费者行为的动力机制进行分析,并对旅游消费者的民宿消费消费行为进行分析;第五部分主要是基于民宿消费行为的分析结果对舟山市海岛民宿提出合适的发展对策,以此促进舟山市海岛民宿的发展;第六部分为总结,即对全文做出相关结论。
[Abstract]:In recent years, with the continuous improvement of the economic level of our country, the development of tourism industry in our country is also heating up, and as one of the elements in the tourism industry, residential accommodation has sprung up in the tourism market. As a new type of tourism business, residential accommodation has the characteristics of individuation, which can meet the needs of the consumers who seek diversified tourism to flee the city, return to the countryside and yearn for the nature. Zhoushan City is the first prefecture-level city with archipelagic structure in China. The advantages of marine resources are unique. The island, harbor, fishing, scenery, sea and reef have distinctive characteristics, unique landscape, profound culture, and excellent ecological environment of Zhoushan. Air quality is the top three places for ocean sightseeing, leisure and vacation, outdoor sports, cruise ships and cruise ships. In the heavenly beautiful island, making tourists comfortable is a cornerstone of island tourism development, and residential accommodation is the future carrying island tourist accommodation is an indispensable new force. With the increasing popularity of island lodging, there are many problems in the development of island lodging. It is not enough to put forward feasible countermeasures for the development of island lodging. It is necessary to combine the complex behavior law of tourist consumers with the island lodging, so as to set out from the consumers' needs and put forward feasible development countermeasures for the island lodging. This paper attempts to analyze the tourist consumer behavior model, the factors that affect the tourist consumer behavior, and the consumer's demand for lodging, so as to promote the development of the island residential accommodation in Zhoushan City and the rational utilization of tourism resources. The combination of local culture and lodging provides reference. The full text is divided into six parts. The first part of the introduction mainly introduces the background and significance of the research on the topic, the domestic and foreign research on the topic and the research ideas and methods, the second part is the definition of the relevant theories and related concepts used in this paper. The third part introduces the general situation of the development and the analysis of the development mode of the residential accommodation in Zhoushan Island, the fourth part as the core part, analyzes the dynamic mechanism of the tourist consumer behavior, and analyzes the residential consumption behavior of the tourist consumers. The fifth part is mainly based on the results of the analysis of residential consumption behavior in Zhoushan Island to put forward appropriate development measures to promote the development of residential islands in Zhoushan; the sixth part is a summary, that is to make a related conclusion to the full text.
【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F719.2;F713.55

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