湘鄂情战略转型动因及其效果研究
发布时间：2019-01-27 08:00
【摘要】：湘鄂情是第一家在A股上市的民营餐饮企业,企业经营的主要目标客户群体是政府官员和高层商务人士,在行业中被定位为中高端餐饮企业。2012年至2013年,政府连续发布“三公消费”禁令、“八项规定”等政策,处于餐饮行业中高端市场的企业都不可避免受到政策影响出现业绩下滑,陷入了经营困境。为了应对市场变化,中高端餐饮企业都纷纷调整企业战略来缓冲高端餐饮市场下行的趋势。本文研究的案例企业湘鄂情就在政策出台期间,频繁地实施了战略转型。本文对国内外战略转型的相关理论文献进行了梳理,在此基础上研究在A股上市的高端餐饮企业湘鄂情。案例分析部分:(1)进行案例背景介绍,阐述了我国高端餐饮的发展状况以及进行了湘鄂情基本情况的介绍;(2)依据战略转型的动因理论,分析了湘鄂情实施战略转型的动因和转型环保、影视和互联网的动因,其中实施战略转型的动因主要从政策因素、市场因素以及企业的资源和能力分析;(3)描述湘鄂情战略转型的过程,根据我国学者薛有志总结出的战略转型模式分类分析湘鄂情战略转型的模式;(4)重点研究湘鄂情战略转型的效果,主要运用财务指标分析法、主成分分析法和非财务指标研究企业战略转型的效果。利用财务指标纵向分析战略转型对企业经营能力的影响,以及和行业横向对比反映企业战略转型的效果。运用主成分分析法主要是通过对比企业战略转型前后的绩效来评价战略转型的效果。非财务指标分析主要研究了战略转型对企业信誉和员工保持率的影响。最后结论部分:本文以战略转型相关理论为基础,结合案例分析部分,分别从动因和效果两方面得出结论。战略转型动因方面:湘鄂情实施战略转型的动因主要受到政策因素、市场因素以及企业资源和能力的影响,并且分析了企业转型环保、影视和互联网的原因;战略转型效果方面:财务指标结果显示,企业实施战略转型没有使企业的财务状况得到好转,企业实施战略转型后的绩效没有转型前的绩效好。非财务分析结果显示,战略转型降低了企业的信誉,企业员工流失严重,导致企业的潜在竞争力下降。
[Abstract]:Xiange-E situation is the first private catering company to list A shares. The main target group of enterprises are government officials and senior business people. They are positioned as middle-end and high-end catering enterprises in the industry. From 2012 to 2013, the main target groups of enterprises are government officials and senior business people. The government has issued a "three public consumption" ban, "eight regulations" and other policies, in the catering industry in the high-end market is inevitably affected by the decline in performance, into a business dilemma. In order to cope with market changes, mid-high-end catering enterprises have adjusted their corporate strategy to buffer the downward trend of high-end catering market. The case study of Hunan-Hubei situation in the policy period, frequently implemented the strategic transformation. In this paper, the domestic and foreign strategic transformation of the relevant theoretical literature is combed, on the basis of A-share listed high-end catering enterprises XiangE situation. Case analysis part: (1) the case background is introduced, the development of high-end food and beverage in China and the basic situation of Hunan and Hubei are introduced. (2) based on the motivation theory of strategic transformation, this paper analyzes the motivation of implementing strategic transformation in Hunan and Hubei, the motivation of environmental protection, film and television and Internet, among which the motivation of implementing strategic transformation is mainly from the policy factor. Market factors and enterprise resources and capabilities analysis; (3) describe the process of the strategic transformation of Hunan and Hubei, and analyze the strategic transformation of Hunan and Hubei according to the strategic transformation model summarized by Xue Youzhi; (4) focus on the effect of strategic transformation in Hunan and Hubei, mainly using financial index analysis, principal component analysis and non-financial indicators to study the effect of strategic transformation of enterprises. The influence of strategic transformation on enterprise's management ability is analyzed vertically by using financial index, and the effect of enterprise's strategic transformation is reflected by horizontal comparison with industry. Principal component Analysis (PCA) is used to evaluate the effect of strategic transformation by comparing the performance before and after strategic transformation. The analysis of non-financial indicators mainly studies the impact of strategic transformation on corporate reputation and employee retention. Conclusion: based on the theory of strategic transformation and case analysis, this paper draws a conclusion from two aspects: motivation and effect. The motivation of strategic transformation is mainly influenced by policy factors, market factors, enterprise resources and capabilities, and analyzes the reasons for the transformation of enterprises, such as environmental protection, film and television, and Internet. On the effect of strategic transformation: the results of financial indicators show that the implementation of strategic transformation does not improve the financial situation of enterprises, and the performance of enterprises after the implementation of strategic transformation is not as good as the performance before transformation. The results of non-financial analysis show that the strategic transformation reduces the reputation of the enterprise and the loss of employees leads to the decline of the potential competitiveness of the enterprise.
【学位授予单位】：河南财经政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.3
本文编号：2416071
[Abstract]:Xiange-E situation is the first private catering company to list A shares. The main target group of enterprises are government officials and senior business people. They are positioned as middle-end and high-end catering enterprises in the industry. From 2012 to 2013, the main target groups of enterprises are government officials and senior business people. The government has issued a "three public consumption" ban, "eight regulations" and other policies, in the catering industry in the high-end market is inevitably affected by the decline in performance, into a business dilemma. In order to cope with market changes, mid-high-end catering enterprises have adjusted their corporate strategy to buffer the downward trend of high-end catering market. The case study of Hunan-Hubei situation in the policy period, frequently implemented the strategic transformation. In this paper, the domestic and foreign strategic transformation of the relevant theoretical literature is combed, on the basis of A-share listed high-end catering enterprises XiangE situation. Case analysis part: (1) the case background is introduced, the development of high-end food and beverage in China and the basic situation of Hunan and Hubei are introduced. (2) based on the motivation theory of strategic transformation, this paper analyzes the motivation of implementing strategic transformation in Hunan and Hubei, the motivation of environmental protection, film and television and Internet, among which the motivation of implementing strategic transformation is mainly from the policy factor. Market factors and enterprise resources and capabilities analysis; (3) describe the process of the strategic transformation of Hunan and Hubei, and analyze the strategic transformation of Hunan and Hubei according to the strategic transformation model summarized by Xue Youzhi; (4) focus on the effect of strategic transformation in Hunan and Hubei, mainly using financial index analysis, principal component analysis and non-financial indicators to study the effect of strategic transformation of enterprises. The influence of strategic transformation on enterprise's management ability is analyzed vertically by using financial index, and the effect of enterprise's strategic transformation is reflected by horizontal comparison with industry. Principal component Analysis (PCA) is used to evaluate the effect of strategic transformation by comparing the performance before and after strategic transformation. The analysis of non-financial indicators mainly studies the impact of strategic transformation on corporate reputation and employee retention. Conclusion: based on the theory of strategic transformation and case analysis, this paper draws a conclusion from two aspects: motivation and effect. The motivation of strategic transformation is mainly influenced by policy factors, market factors, enterprise resources and capabilities, and analyzes the reasons for the transformation of enterprises, such as environmental protection, film and television, and Internet. On the effect of strategic transformation: the results of financial indicators show that the implementation of strategic transformation does not improve the financial situation of enterprises, and the performance of enterprises after the implementation of strategic transformation is not as good as the performance before transformation. The results of non-financial analysis show that the strategic transformation reduces the reputation of the enterprise and the loss of employees leads to the decline of the potential competitiveness of the enterprise.
【学位授予单位】：河南财经政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.3
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