力德家政发展战略研究

发布时间：2019-01-27 09:29

【摘要】：近年来,随着经济快速发展、人们生活水平普遍提高、消费能力显著提高,同时伴随着整个社会老龄化程度日益加深,“三口之家”特色家庭模式日趋普遍,表现在人们对家政服务的需求越来越大。从现实角度讲,家政服务业是一项“双赢”的工程。在推动国民经济发展、社会安定和谐、增加就业机会等方面都具有重要作用和现实意义。在这个大环境下,力德家政这个创立十余年的企业同样面临着巨大的机遇和挑战。本文以企业战略管理理论为指导,首先简单分析本文的研究背景及意义,通过对国内外家政服务业和企业战略管理理论文献综述的梳理和阅读,介绍主要研究内容、采取的研究方法及技术路线。随后,介绍力德家政的基本情况。包括公司发展历程、主营业务、组织结构、财务状况等。然后,运用PEST战略管理工具对力德家政的外部发展环境进行分析概括,包括宏观环境、家政服务业行业发展现状和家政企业存在的缺点和不足,对企业内部资源和能力进行了详细的归纳和总结,查找力德家政在经营管理中存在的缺点和不足,由此辨识出力德家政所拥有的核心竞争优势。在此基础上通过SWOT矩阵分析力德家政经营管理的优势、劣势、机遇与威胁,提出适合力德家政发展的企业战略。最后为保障力德家政发展战略得以顺利实施,提出了扩大资金来源、加强组织协调、完善体制机制、加强核心人才队伍建设、打造优秀企业文化五条保障措施,以期企业的战略目标能够切实得到实现,战略方案能够良好地进行。通过对力德家政发展战略的研究,对力德家政的长远发展具有重要的现实意义,同时也对整个家政行业的战略管理研究具有实际应用价值。
[Abstract]:In recent years, with the rapid development of the economy, people's living standards have generally improved, and their consumption power has increased significantly. At the same time, with the deepening of the aging of the whole society, the family pattern with the characteristics of "three families" has become more and more common. This is manifested in the growing demand for domestic service. From a realistic point of view, domestic service industry is a "win-win" project. It plays an important role and practical significance in promoting the development of national economy, social stability and harmony, increasing employment opportunities and so on. Under this big environment, the enterprise which was founded more than ten years ago also faces great opportunities and challenges. Under the guidance of enterprise strategic management theory, this paper analyzes the research background and significance of this paper, and introduces the main research contents by combing and reading the domestic and foreign domestic service industry and enterprise strategic management theory literature review. Research methods and technical routes adopted. Subsequently, the introduction of the basic situation of Germany housekeeping. Including the company's development history, main business, organizational structure, financial situation and so on. Then, using PEST strategic management tools to analyze and summarize the external development environment, including the macro environment, domestic service industry development status and the shortcomings and shortcomings of domestic enterprises. This paper sums up and summarizes the internal resources and abilities of the enterprise, finds out the shortcomings and shortcomings of Lide domestic economy in management and management, and identifies the core competitive advantage of Lide housekeeping. On this basis, the paper analyzes the advantages, disadvantages, opportunities and threats of Lide's domestic management through SWOT matrix, and puts forward the enterprise strategy suitable for the development of Lide's housekeeping. Finally, in order to ensure the smooth implementation of the domestic economy development strategy, the paper puts forward five measures to ensure the smooth implementation of the strategy, such as expanding the sources of funds, strengthening the coordination of organizations, perfecting the system and mechanism, strengthening the construction of the core talents, and creating an excellent corporate culture. In order to achieve the strategic objectives of the enterprise, the strategic plan can be carried out well. Through the research on the development strategy of Lide domestic economy, it has important practical significance to the long-term development of Lide domestic economy, and also has practical application value to the strategic management research of the whole domestic economy industry.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F719.9

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