大名县平安驾校发展战略研究

发布时间：2019-03-15 22:11

【摘要】：改革开放以来,我国的国民经济实现了飞速发展,人民生活水平有了很大提高,家庭轿车已经进入千家万户。不只是在城市,即便在中国广大的农村汽车的占有率也明显提高。特别是近几年,我们已经从“自行车王国”变成了“汽车王国”,汽车保有量的迅猛增长催生了机动车驾驶员培训行业的兴起和繁荣。近些年来,我国的驾校如雨后春笋一样迅速发展,由凤毛麟角变成星罗棋布。驾校竞争日益激烈,要想在激烈的市场竞争中脱颖而出,就必须主动变革和创新发展模式,实行发展战略大调整。本文以大名县平安驾校为原型,对驾校的发展进行了总结和反思,并对未来进行了科学规划与论证。从战略管理的相关理论角度对未来驾校的发展指明了方向。并对时下很热的直考进行了阐述,分析了其利弊,给广大学员一个明确的解释。本文通过平安驾校的内外部环境分析,并用最简单明了的SWOT分析理论对平安驾校进行了分析。同时指出了平安驾校本身存在的一些问题并针对问题提出了一些相应的解决措施。以现代战略管理理论为指导,进行新的管理模式的探讨。通过对驾校资源和能力的分析,明确了驾校发展的战略定位和战略选择,查找了不足之处和改进的措施。就是要“跳出驾校看驾校”,并根据自身发展战略提出了相应的战略实施的保障措施。希望以此能够以此为契机对平安驾校实现跨越式发展提供一些借鉴和参考。
[Abstract]:Since the reform and opening up, China's national economy has achieved rapid development, people's living standards have been greatly improved, family cars have entered thousands of households. Not only in cities, but also in the vast majority of rural cars in China. Especially in recent years, we have changed from "bicycle kingdom" to "automobile kingdom". The rapid growth of vehicle ownership has spawned the rise and prosperity of motor vehicle driver training industry. In recent years, China's driving schools have sprung up like bamboo shoots, from rare to scattered. The competition of driving school is increasingly fierce. In order to stand out in the fierce market competition, we must take the initiative to change and innovate the development mode and carry out the great adjustment of the development strategy. Taking safe driving School in Daming County as the prototype, this paper summarizes and reflects on the development of driving School, and makes a scientific plan and demonstration for the future. It points out the direction of the development of driving school in the future from the angle of strategic management. It also expounds the hot direct examination at present, analyzes its advantages and disadvantages, and gives a clear explanation to the cadets. In this paper, the internal and external environment of safe driving school is analyzed, and the most simple and clear SWOT analysis theory is used to analyze the safe driving school. At the same time, it points out some problems existing in safe driving school and puts forward some corresponding measures to solve the problems. Take the modern strategic management theory as the guidance, carries on the new management mode discussion. Through the analysis of the resources and abilities of driving school, the strategic orientation and strategic choice of driving school development are clearly defined, and the deficiencies and improvement measures are found. It is to "jump out of the driving school to see the driving school", and put forward the corresponding strategic implementation measures according to their own development strategy. Hope to take this as an opportunity for safe driving school to achieve leapfrogging development to provide some reference and reference.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F719

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