基于竞争优势视角的我国区域性经济型连锁酒店战略选择研究

发布时间：2019-03-30 23:47

【摘要】：我国的经济型酒店业始于1997年，那时只有“锦江之星”一家经济型酒店。随着我国商务旅游和旅游业的发展，商务游客和休闲游客对经济型酒店的需求不断增加，这大大刺激了我国经济型酒店的迅速发展，截止到2012年上半年，我国经济型酒店已达到8,313家。目前，我国经济型酒店市场已经形成本土全国性品牌、外资品牌和本土区域性品牌三大经济型酒店三足鼎立的竞争态势，本土全国性品牌和外资连锁品牌因为强大的品牌知名度和影响力而占有绝大部分市场份额，而本土区域性品牌的品牌知名度和品牌影响力都不大，但它们也在这个激烈的竞争中用自己独有的方式生存下来，并不断壮大。因此，有必要关注我国区域性经济型酒店在激烈的竞争环境中是如何选择一个适合自己的战略进行竞争的。本文在对企业战略选择以及经济型酒店战略选择的已有研究进行回顾的基础上，选择以竞争优势为视角，以企业战略决策理论为基础展开研究。通过竞争优势理论、企业战略选择理论以及我国经济型饭店特征的有机结合，分析了我国区域性经济型连锁酒店的内涵，我国区域性经济型连锁酒店的竞争优势以及基于竞争优势视角的我国区域性经济型连锁酒店的战略选择的主要内容。采用质性研究方法对双案例进行分析，对我国区域性经济型连锁酒店的23位中高层管理者、基层管理者和员工的访谈原始资料进行质性分析，先后进行了开放性编码、主轴编码和选择性编码，，由下而上的构建出基于竞争优势的我国区域性经济型连锁酒店企业战略选择理论模型。最后，根据研究所得结果和我国区域性经济型酒店的特征，对我国区域性经济型连锁酒店的发展提出建议和策略。
[Abstract]:China's economic hotel industry began in 1997, when there was only one economy hotel Jinjiang Star. With the development of business tourism and tourism in China, the demand of business tourists and leisure tourists for economic hotels is increasing, which greatly stimulates the rapid development of economic hotels in China, up to the first half of 2012, Economic hotels in China have reached 8313. At present, the economy hotel market of our country has already formed the local national brand, the foreign capital brand and the local regional brand three big economy hotel three-legged competition situation. Local national brands and foreign-owned chain brands occupy most of the market share because of their strong brand popularity and influence, while local regional brands have little brand visibility and brand influence. But they also survive and grow in their own unique way in this fierce competition. Therefore, it is necessary to pay attention to how to choose a suitable strategy to compete in the fierce competitive environment of regional economic hotels in China. Based on the review of the previous research on the strategic choice of enterprises and the strategic choice of economic hotels, this paper takes competitive advantage as the perspective and the strategic decision-making theory of enterprises as the basis for research. Through the combination of competitive advantage theory, enterprise strategic choice theory and the characteristics of economic hotel in China, this paper analyzes the connotation of regional economic hotel chain in China. The competitive advantage of the regional economic chain hotel in China and the main content of the strategic choice of the regional economic hotel chain hotel in China based on the perspective of competitive advantage. Using qualitative research method to analyze the double cases, this paper makes a qualitative analysis of the interview data of 23 middle and high-level managers, grass-roots managers and employees of the regional economic hotel chain in China, and then carries on the open coding successively. The main axis coding and selective coding are used to construct the strategic choice theory model of China's regional economic chain hotel enterprises based on competitive advantage from the bottom to the top. Finally, according to the results of the study and the characteristics of regional economic hotels in China, suggestions and strategies are put forward for the development of regional economic chain hotels in China.
【学位授予单位】：北京第二外国语学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719

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