秦皇岛国际饭店发展战略研究
发布时间：2019-06-25 20:07
【摘要】：从上个世纪末至今，由于全球经济的发展，国民可以自由灵活调配的时间与收入的增加，国际贸易交往的日益加剧，加上交通手段的便利快捷，中国国内入境旅游的增长直接导致了国内饭店规模的稳步增长。在酒店经营的过程中，需要利用相应的竞争手段，通过进行准确、详细的市场开发，详细了解竞争环境，详细掌握顾客需求情况，并结合分析结果进一步做出准确的战略选择。本文从秦皇岛饭店行业的实际出发，针对秦皇岛国际饭店发展现状的基础上，运用PEST、五力分析模型和SWOT等分析法，针对秦皇岛国际饭店的发展战略进行研究。 首先，本文对国内外专家学者针对战略管理的原理，，观点和认识进行了对比研究，然后进行了文献回顾，总结出本文研究的出发点和理论基础。其次，本文研究了秦皇岛国际饭店发展现状，主要包括秦皇岛国际饭店经营现状、资产状况现状、组织结构现状、市场营销现状、财务现状、服务产品体系现状、人力资源现状，对饭店全面状况有个初步认识，提出研究饭店发展战略的必要性和迫切性；再次，本文进行了秦皇岛国际饭店的战略环境分析，其内容主要包括秦皇岛国际饭店的内部环境分析与秦皇岛国际饭店的外部环境分析；最后，本文从秦皇岛国际饭店的现状出发，提出秦皇岛国际饭店的战略选择、发展规划和发展战略实施的保证措施，对秦皇岛饭店业的战略发展起到重要的借鉴意义。
[Abstract]:From the end of last century to the present, due to the development of global economy, the increase of time and income that people can allocate freely and flexibly, the increasing international trade exchanges, and the convenience and rapidity of means of transportation, the growth of inbound tourism in China has directly led to the steady growth of the scale of domestic hotels. In the process of hotel management, it is necessary to make use of the corresponding competitive means, through accurate and detailed market development, detailed understanding of the competitive environment, detailed grasp of customer demand, and combined with the results of the analysis to make further accurate strategic choices. Based on the reality of Qinhuangdao hotel industry and the present situation of Qinhuangdao international hotel development, this paper studies the development strategy of Qinhuangdao international hotel by using PEST, five-force analysis model and SWOT analysis method. First of all, this paper makes a comparative study of the principles, viewpoints and understandings of strategic management by experts and scholars at home and abroad, and then reviews the literature and summarizes the starting point and theoretical basis of this study. Secondly, this paper studies the development status of Qinhuangdao International Hotel, including the current situation of Qinhuangdao International Hotel management, assets, organizational structure, marketing, finance, service product system, human resources, a preliminary understanding of the overall situation of the hotel, and puts forward the necessity and urgency of studying the hotel development strategy. Thirdly, this paper analyzes the strategic environment of Qinhuangdao International Hotel, which mainly includes the internal environment analysis of Qinhuangdao International Hotel and the external environment analysis of Qinhuangdao International Hotel. Finally, starting from the present situation of Qinhuangdao International Hotel, this paper puts forward the strategic choice of Qinhuangdao International Hotel, the development planning and the guarantee measures of the implementation of the development strategy, which plays an important reference significance for the strategic development of Qinhuangdao Hotel Industry.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719;F272
本文编号：2505967
[Abstract]:From the end of last century to the present, due to the development of global economy, the increase of time and income that people can allocate freely and flexibly, the increasing international trade exchanges, and the convenience and rapidity of means of transportation, the growth of inbound tourism in China has directly led to the steady growth of the scale of domestic hotels. In the process of hotel management, it is necessary to make use of the corresponding competitive means, through accurate and detailed market development, detailed understanding of the competitive environment, detailed grasp of customer demand, and combined with the results of the analysis to make further accurate strategic choices. Based on the reality of Qinhuangdao hotel industry and the present situation of Qinhuangdao international hotel development, this paper studies the development strategy of Qinhuangdao international hotel by using PEST, five-force analysis model and SWOT analysis method. First of all, this paper makes a comparative study of the principles, viewpoints and understandings of strategic management by experts and scholars at home and abroad, and then reviews the literature and summarizes the starting point and theoretical basis of this study. Secondly, this paper studies the development status of Qinhuangdao International Hotel, including the current situation of Qinhuangdao International Hotel management, assets, organizational structure, marketing, finance, service product system, human resources, a preliminary understanding of the overall situation of the hotel, and puts forward the necessity and urgency of studying the hotel development strategy. Thirdly, this paper analyzes the strategic environment of Qinhuangdao International Hotel, which mainly includes the internal environment analysis of Qinhuangdao International Hotel and the external environment analysis of Qinhuangdao International Hotel. Finally, starting from the present situation of Qinhuangdao International Hotel, this paper puts forward the strategic choice of Qinhuangdao International Hotel, the development planning and the guarantee measures of the implementation of the development strategy, which plays an important reference significance for the strategic development of Qinhuangdao Hotel Industry.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719;F272
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本文编号：2505967
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