中国餐饮业特许经营研究

发布时间：2020-09-07 11:12

　　 In a world where globalization has already become the dominating trend, integration of Chinese economy into the worldwide economy as a whole is major hot topic for the country in the 21?century. Both Challenges and opportunities lie ahead for the franchising business in China. As a matter of fact, franchising has been exhibiting its strength and aggressiveness viability as a modern and highly efficient business mode ever since its introduction into the ancient land. Franchising provides a brand new inspiration and solution for the Chinese business sector. To attain development by virtue of franchising is an efficient alternative for China in terms of reforming its medium-to-small sized state-owned enterprises, attracting disengaged private capital and relieving unemployment problems. Food beverage industry has always been the most vigorous pillar industry for franchising, and it is so far the most developed and successful franchising sector in China. The thesis is divided into 3 sections. In the first section, the author makes a brief summary of the concept and its connotations, as well as the history of development in franchising. And some issues in developing Chinese food beverage industry are discussed. Franchising is divided into two different categories in light of the major subject to be franchising out: Product and Trademark Franchising (known as PTh and Business Format Franchising (known as BFF). The initial form of franchising is called c鵬rect?or Unit-by-unit franchising, which is the franchisor enters into contract with individual franchisees directly and grants the franchisee the right to operate a single franchise unit at one location. At present, there are many derivative variations such as Multi-unit Franchising, Master Franchising, Sub- franchising, Area Development Franchising. Franchising shares many similarities with chain store operation, however certain essential distinctions do exist. The author put forward his own opinion and reservation towards the traditional categorization of chain store operation into Corporate Chain, Voluntary Chain and Franchise Chain. The fact that the two different names of franchising and franchise chain coexist in various articles and papers, while referring to basically the same practice, does not help promote clarification and avoid confusion. A comparative study between the western and Chinese food beverage industry is made in the second section. Certain special problems for the Chinese food beverage enterprises in taming to franchising are discussed. After a brief review of the current situation in the development of both US and Chinese food beverage industry, the thesis goes on to explore the internal characteristics of food beverage industry---the most wide-spread customer base it serves, the time-limit of the product it provides and the relatively easy access to enter such a trade, which make the industry the c鮡st?sector to develop franchising. Chinese fast food gains an obvious advantage over its western competitors no matter judged from its variety, style or flavor. However, such difference in product core competitiveness is reversely reflected in the market performance of these two types of enterprises. Apart from our unfamiliarity with such modern business practices as franchising, 2 ~kb~JY~ 2001 ~ let alone its applicatio, the difference between the Chinese and western food beverage cultures and foo
【学位单位】：对外经济贸易大学
【学位级别】：硕士
【学位年份】：2001
【中图分类】：F719

【引证文献】