消费者隐私保护的经济分析与监管思考

发布时间：2017-12-27 11:15

本文关键词：消费者隐私保护的经济分析与监管思考　出处：《消费经济》2016年03期 　论文类型：期刊论文

【摘要】：大数据时代下消费者隐私问题备受关注,但一直以来经济学家对消费者隐私保护的作用存在较大争议。论文对隐私保护福利效应的争论进行了梳理,进而详细讨论了企业和消费者分别在隐私保护和数据披露下的成本收益,并进行了隐私保护监管边界的经济性分析,最后对中国消费者隐私保护的监管政策进行思考。论文指出,现阶段消费者隐私保护的监管政策应强调健全消费者隐私保护法律政策体系,营造政府监管与市场自律互补融合的格局,合理界定隐私保护的范围,积极开发隐私保护技术能力,科学审核隐私侵权成本,加强消费者隐私保护教育,以提高消费者隐私保护的监管效率。
[Abstract]:In the era of big data, the problem of consumer privacy has attracted much attention, but there has been a lot of controversy on the role of the economists on the protection of consumer privacy. The debate on privacy protection welfare effects are summarized, and the enterprises and consumers are cost benefit on privacy protection and data disclosure are discussed in detail, and analyzed the economic regulation of the privacy protection boundary, at the end of the China consumer privacy protection regulatory policy thinking. The paper pointed out that the current consumer privacy protection regulatory policy should emphasize consumer privacy protection legal system construction of government regulation and self-regulation complementary pattern, reasonable definition of the scope of privacy protection, actively develop the technology ability of privacy protection, privacy infringement science audit cost, strengthen consumer privacy protection and education, to improve consumer privacy protection the efficiency of supervision.
【作者单位】：浙江工商大学工商管理学院;
【基金】：国家社会科学基金重大项目(12&ZD211) 教育部人文社会科学基金青年项目(13YJC630253)
【分类号】：F203;D923.8
【正文快照】： 消费者隐私问题由来已久,在当前以大数据为特征的电子商务环境下尤其受到关注。消费者隐私是指在信息收集、传播和处理的过程中,当个体或组织的信息受到未经授权的非法使用时,消费者渴望能够自主控制或者影响关于自身的信息。企业通过信息技术跟踪消费者的日常活动,可以将消费

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