河南精速工程造价咨询有限公司发展战略研究

发布时间：2018-01-19 06:11

本文关键词： 工程造价咨询战略管理核心竞争力可持续发展　出处：《郑州大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国经济体制改革的日益深化,稳步上升的市场需求给工程造价咨询行业带来了良好的发展契机,也对其提出了更高的要求。目前,无论是从政府的监理状况上看,还是从行业自身的发展情形看,我国工程造价咨询行业都不够完善,这对成立不久的工程造价咨询企业的发展具有很大影响。在深入分析造价咨询行业发展环境的基础上,全面挖掘造价咨询企业内部的各种资源,有针对性地制定发展战略规划,对促进工程造价咨询企业的健康发展具有重要意义。本文以河南精速工程造价咨询有限公司(以下简称“河南精速造价公司”)为研究对象,对其发展的现状和未来发展的方略进行深入探索。由于河南精速造价公司成立时间晚、历史短,目前尚处于初步发展阶段,企业规模偏小、服务范围窄、内部管理体系尚不够系统、管理技术水平有待提升,所以客户认知度低,同其他咨询企业相比,竞争力相对较弱。本文在借鉴国内外相关研究成果的基础上,从解读工程造价咨询行业现状入手,深入剖析河南精速造价公司的内外部环境,理清公司目前需要迫切解决的问题。本文深入分析外部环境为工程造价咨询公司带来的机会与挑战,并结合河南精速造价公司当前发展阶段的特点和资源优势,来确定河南精速造价公司的发展战略。在此基础上,根据河南精速造价公司发展战略的实际需要,从人力资源、技术能力、经营管理等方面,提出战略实施的具体措施,以促进河南精速造价公司形成和保持一定的竞争优势,实现可持续发展。
[Abstract]:With the deepening of China's economic system reform, the steadily rising market demand has brought a good opportunity for the development of engineering cost consulting industry, but also put forward higher requirements. Whether from the supervision of the government, or from the development of the industry itself, China's engineering cost consulting industry is not perfect. This will have a great impact on the development of the engineering cost consulting enterprises soon established. On the basis of in-depth analysis of the development environment of the cost consulting industry, all kinds of resources within the cost consulting enterprises will be excavated in an all-round way. To formulate a strategic plan for development in a targeted manner. It is of great significance to promote the healthy development of engineering cost consulting enterprises. This paper takes Henan Jingzheng Project cost Consulting Co., Ltd (hereinafter referred to as "Henan Fine Speed cost Company") as the research object. Due to the late establishment time and short history of Henan Fine Speed cost Company, it is still in the initial stage of development, the scale of the enterprise is small, and the scope of service is narrow. Internal management system is not yet systematic, management technology needs to be improved, so customer awareness is low, compared with other consulting enterprises, the competitiveness is relatively weak. From the interpretation of the status quo of engineering cost consulting industry, the paper deeply analyzes the internal and external environment of Henan fine speed cost company. This paper analyzes the opportunities and challenges brought by the external environment for the engineering cost consulting company, and combines the characteristics and resource advantages of the current development stage of Henan Jingzhou-Construction Co., Ltd. with a thorough analysis of the opportunities and challenges that the external environment brings to the engineering cost consulting company. On this basis, according to the actual needs of the development strategy of Henan Fine Speed cost Company, from the aspects of human resources, technical capability, management and so on. The concrete measures of implementing the strategy are put forward in order to promote the formation and maintenance of competitive advantage and realize the sustainable development of Henan Fine Speed cost Company.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F282

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