农村食品安全消费态度、意愿与行为的差异研究

发布时间：2018-03-04 23:32

本文选题：消费态度　切入点：消费行为　出处：《中国人口·资源与环境》2016年11期 　论文类型：期刊论文

【摘要】：现阶段,我国食品安全状况不容乐观。通过梳理频繁发生的食品安全事件,可以发现食品安全问题的产生不仅仅是食品生产商、供应商或政府相关部门等方面的原因,食品消费者对于食品安全问题的产生和治理同样起到重要作用,其差异化的食品安全消费态度和行为也显著影响食品企业和政府部门的行为选择。现有研究大多针对消费者食品安全消费意愿和行为的影响因素及其相关方面进行分析,往往忽视了消费者食品安全消费态度、意愿和行为之间的客观差异现象。本文基于我国20个省份500个自然村实证调研数据,在引入空间地理分析概念的基础上,采用空间相关性检验的全局Moran’I指数分析农村食品安全消费、意愿和行为的大致集聚分布状况;再进一步利用局部Moran’I自相关指数分析判断相关具体集聚区域;最后通过消费态度、意愿、行为集聚区域的不一致性验证区域农村食品安全消费态度与行为差异的现实存在,对我国农村居民食品安全消费态度、意愿和行为之间的具体差异状况以及影响因素进行研究。结果显示:1现阶段,我国农村居民普遍持有较高程度的食品安全消费态度;2食品安全消费态度与食品安全消费意愿、行为之间存在一定程度上的差异;3造成这种差异的主要影响因素包括:主观规范作用、感知行为控制影响、农村消费者固有消费习惯障碍、安全食品消费基础设施建设不完善、政府监管认证力度不足以及相关政策制度缺失等。最后,文章提出针对性对策建议,具体包括:加强安全食品报道和宣传;加大科技技术投入力度;健全农村食品安全流通市场体系;加强食品检验检测等。
[Abstract]:At this stage, the food safety situation in China is not optimistic. By combing through frequent food safety incidents, we can find that food safety problems are not just caused by food producers, suppliers or government departments. Food consumers also play an important role in the generation and management of food safety problems. The differentiated attitudes and behaviors of food safety consumption also significantly affect the behavior choices of food enterprises and government departments. Most of the existing studies focus on the influencing factors and related aspects of consumers' food safety consumption willingness and behavior. The objective difference between consumer's food safety consumption attitude, willingness and behavior is often ignored. Based on the empirical data of 500 natural villages in 20 provinces of China, this paper introduces the concept of spatial geographical analysis. The global Moran'I index of spatial correlation test is used to analyze the distribution of food safety consumption, willingness and behavior in rural areas. Furthermore, the local Moran'I autocorrelation index is used to judge the specific agglomeration area. Finally, the consumption attitude is adopted. The inconsistency of the regional agglomeration verifies the existence of the difference between the regional food safety consumption attitude and the behavior, and the food safety consumption attitude towards the rural residents of our country. The specific differences between willingness and behavior and the influencing factors were studied. The results showed that at the present stage, the rural residents in China generally held a high degree of food safety consumption attitude and food safety consumption attitude and food safety consumption willingness. The main influencing factors of this difference include: subjective normative effect, perceived behavior control effect, rural consumers' inherent consumption habit obstacle, imperfect construction of safe food consumption infrastructure, and so on, the main influencing factors of this difference are: subjective norm effect, perceived behavior control effect, rural consumers' inherent consumption habit obstacle, safety food consumption infrastructure construction imperfect, and so on. Finally, the paper puts forward some countermeasures and suggestions, including: strengthening safe food reporting and propaganda, increasing the technical input of science and technology, and so on. Improve the rural food safety circulation market system; strengthen food inspection and detection.
【作者单位】：江南大学食品安全风险治理研究院;江南大学江苏省食品安全研究基地;江南大学商学院;
【基金】：国家社科基金重大项目“食品安全风险社会共治研究”(批准号:14ZDA0690) 江苏高校哲学社会科学优秀创新团队建设项目“中国食品安全风险防控研究”(批准号:2013-011) 国家自然科学基金面上项目“农业生产者安全生产政策的实验评估及其组合设计:以病死猪无害化处理为例”(批准号:71673115);国家自然科学基金项目“病死猪流入市场的生猪养殖户行为实验及政策研究”(批准号:71540008)
【分类号】：F203

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