咸阳市中小物流企业联盟模式构建研究

发布时间：2018-03-31 19:25

本文选题：中小物流企业　切入点：发展战略　出处：《长安大学》2015年硕士论文

【摘要】：随着中国经济改革的不断深入,“十二五”期间,中国整体经济已经发生重大变革,这种变革已经深入到了全中国各个地区、各个行业。物流业作为经济发展的服务性行业,它的发展水平直接影响着我国经济的发展进程。近年来中国电子商务的快速崛起,也对中国物流业的发展水平提出更高的要求。2014年9月国务院印发了物流业发展中长期规划(2014—2020年)的通知,在该通知中,详细分析了我国物流业的发展现状和面临的形式,对未来我国物流业的发展提出总体目标并指出重点建设工程,这对我国物流产业结构发展优化、整体水平提升做出了纲领性指导。分析我国物流业发展现状发现,大部分物流企业均为中小物流企业,企业发展水平较低,难以满足经济发展对物流业的需求。本文通过对陕西咸阳市区物流企业的调研发现,本地区物流企业规模、整体发展水平、盈利能力、市场竞争力、企业长期发展规划等方面不容乐观。近几年面对大型中外物流企业的竞争和市场的挑战,本地区企业,特别是中小物流企业的发展面临诸多问题。本文从本地区中小物流企业的发展现状出发,结合地区经济发展形势,提出了在本地区构建物流企业联盟的方式来引导本地区中小物流企业的长期健康发展。这一观点基于企业战略联盟理论、博弈论、交易费用理论,引入虚拟物流联盟等概念。文章中分析了中小物流企业建立企业联盟的必要性和优势,对本地区的物流企业建立物流联盟进行了SWOT分析。针对咸阳地区物流企业的不同类型,选择了相应的物流联盟模式,在此基础上说明了建立物流企业联盟的实现方式,从联盟的建立、联盟间资源的共享、信息的沟通、信任机制的建立等多方面进行深入研究。
[Abstract]:With the deepening of China's economic reform, during the 12th Five-Year Plan period, major changes have taken place in the overall economy of China, which has penetrated into all regions and industries throughout the country. The logistics industry is regarded as a service industry for economic development. Its development level has a direct impact on the development process of China's economy. In recent years, the rapid rise of e-commerce in China, In September 2014, the State Council issued a circular on the medium and long-term plan for the development of the logistics industry for 2014-2020, in which the current situation and the forms facing the development of the logistics industry in China were analyzed in detail. This paper puts forward the overall goal of the development of logistics industry in our country in the future and points out the key construction projects, which provides programmatic guidance for the development and optimization of the logistics industry structure in our country and the promotion of the overall level, and finds out the present situation of the development of the logistics industry in China. Most of the logistics enterprises are small and medium-sized logistics enterprises, the level of development of enterprises is low, it is difficult to meet the demand of economic development for the logistics industry. Through the investigation of logistics enterprises in Xianyang, Shaanxi Province, we find that the scale of logistics enterprises in this area, The overall level of development, profitability, market competitiveness, long-term development plans of enterprises are not optimistic. In recent years, faced with the competition and market challenges of large domestic and foreign logistics enterprises, local enterprises, In particular, the development of small and medium-sized logistics enterprises faces many problems. Based on the current situation of the development of small and medium-sized logistics enterprises in the region, this paper combines the situation of regional economic development. This paper puts forward the way of constructing logistics enterprise alliance in this area to guide the long-term and healthy development of small and medium-sized logistics enterprises in this region. This view is based on the theory of enterprise strategic alliance, game theory and transaction cost theory. This paper introduces the concept of virtual logistics alliance, analyzes the necessity and advantage of establishing enterprise alliance of small and medium-sized logistics enterprises, and analyzes the logistics alliance of local logistics enterprises by SWOT. Aiming at the different types of logistics enterprises in Xianyang area, the paper analyzes the necessity and advantage of establishing the alliance of logistics enterprises in Xianyang area. This paper chooses the corresponding logistics alliance mode, and on this basis explains the realization way of establishing logistics enterprise alliance, from the establishment of alliance, the sharing of resources between alliances, the communication of information, the establishment of trust mechanism and so on.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23

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