消费者对食品安全社会信任的影响及其演化研究

发布时间：2018-04-16 17:17

本文选题：食品安全 + 社会信任　；参考：《南京工业大学》2015年硕士论文

【摘要】：近年来,我国食品安全事故频发,不仅危及到消费者的生命安全,而且严重挫伤了消费者的社会信任,直至影响社会的和谐稳定。消费者社会信任的缺失会对其购买意愿产生严重的影响,社会信任机制一旦被破环,其需要经历一个相当漫长的修复过程,食品链出问题,究其本质原因是社会信任链出现了问题。总体来看,中国人的社会信任水平较低,解决社会信任危机刻不容缓。针对消费者对食品安全的社会信任,围绕影响因素,目前中外学者已从不同视角对其进行了研究,但只是局部零散的,食品安全社会信任的影响因素尚不明确,食品安全社会信任的演化机制并没有得到系统化的探究,如何重构食品安全社会信任机制的研究更为匮乏。只有建立健全可靠的社会信任体系,明晰社会信任的演化过程,才能防止在重大食品安全事件发生时谣言的蔓延而导致社会混乱,以维护消费者利益,保障食品产业的长治久安。本文以2409位消费者的食品安全社会信任调查问卷为基础,运用实证分析对社会信任影响因素及其演化机理进行探讨和研究。首先,本文通过问卷调查法对消费者食品安全社会信任现状进行调研分析,了解当前的社会信任水平,问卷表明消费者普遍关注食品安全问题,但对食品安全的社会信任极度缺失,政府管理工作、食品种类安全、个人认知水平等因素都在一定程度上导致了食品安全事件的发生;其次,本文借鉴信任建立模型,运用因子分析法,通过构建二项Logistic回归模型,对消费者食品安全社会信任影响因素进行实证分析,结果发现政府管理工作、食品种类安全、认知水平、个人因素等都显著影响了消费者对食品安全的社会信任水平,消费者对政府管理工作效果评价越高、对不同种类食品判断越安全、认为当前食品安全状况改善程度越大,其社会信任水平越高,而年龄越大、学历水平越高、未担任经营管理者的消费者对食品安全的社会信任水平越低;第三,本文基于动态演化的视角研究消费者对食品安全社会信任的产生和行成过程,揭示社会信任的演变规律,构建相应的演化过程模型,建立和完善演化机制;最后,本文在上述实证研究结论的基础上提出相应的政策建议,以保护消费者利益,从而为改善我国食品安全管理效果提供参考。
[Abstract]:In recent years, China's food safety accidents, not only endanger the safety of consumers, but also seriously hurt the consumer's social trust, harmonious and stable society. Until the influence of consumers lack of social trust will have a serious impact on the purchase intention, social trust mechanism once the ring was broken, the need to go through a rather the long repair process, food chain problems, because its essence is social trust chain problems. Overall, the level of social trust Chinese low, solve the social crisis of confidence in the consumer society. It's reliance on food safety, focusing on the impact of factors, the current Chinese and foreign scholars from different angle of the the study, but local scattered, food safety factors of social trust is not clear, the evolution mechanism of food safety social trust has not been systematic research, Study on how to reconstruct the food safety mechanism of social trust is more scarce. Only to establish a sound social trust system, the evolution of clear social trust, in order to prevent rumors in the major food safety incidents to spread and lead to social chaos, in order to safeguard the interests of consumers, protect the food industry's long period of stability. This thesis is on the basis of 2409 consumers the food safety social trust questionnaire, using empirical analysis of influence factors and the mechanism of evolution of social trust are discussed and studied. Firstly, this article through the questionnaire survey on consumer food safety status of the investigation and analysis of social trust, social trust, understand the current levels of questionnaire show that consumers generally pay attention to food safety issues, but on food safety extreme lack of social trust, government management, types of food safety factors, individual cognitive levels are all in one A certain extent led to food safety incidents; secondly, based on trust model, using the factor analysis method, through the construction of two Logistic regression model, the empirical analysis of the influencing factors of consumer food safety social trust, the government management work, cognitive level, types of food safety, personal factors have a significant impact consumers on food safety level of social trust, consumer evaluation on the effect of government management is higher, for different types of food safety judgment, that the current food security situation improved more, the higher the level of social trust, the older, the higher the level of education, not as managers of consumer social trust the level of food safety is lower; third, the production of food safety and social trust of consumers based on a dynamic evolution perspective to reveal the process Evolution of social trust, build evolution model, establish and perfect the mechanism of evolution; finally, based on the empirical findings on the corresponding policy recommendations, in order to protect the interests of consumers, so as to provide reference for improving food safety management effect in our country.

【学位授予单位】：南京工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F203

【参考文献】