GT公司企业文化建设研究

发布时间：2018-05-02 02:53

本文选题：GT公司 + 企业文化　；参考：《电子科技大学》2016年硕士论文

【摘要】：如今,国际市场经济已经实现一体化,国内经济制度也日趋完善,同时各行业的竞争档次和水平也在不断上升,致使中国企业也面临激烈地市场竞争。公司想要更好发展则需要面对相当大的困难和挑战。通过研究发现优秀的企业的共性在于把“企业文化”作为一种管理理念贯彻。目前中国企业文化尚处于初级阶段,发展相对落后。如何更好建设企业文化,推动企业文化发展,使得企业能够生存的更久,突显研究本课题的重要性。本文以GT公司为例,重点研究其企业文化建设情况。GT公司是正处于发展的转型期的一家房产公司,所以深入研究和优化企业文化建设,对于保持GT公司持续发展至关重要。本文研究基于相关文献与调查问卷,并深入剖析GT公司企业文化现状,查找该公司存在的理论和实际不相关的一些规章制度,因内部因素导致的不和谐环境,以及由于一些公司管理上的不足导致的工作效率偏低等问题。根据GT公司自身实际,寻找企业文化建设的优化的路径,研究出GT公司企业文化建设战略方案。
[Abstract]:Nowadays, the international market economy has been integrated, and the domestic economic system is becoming more and more perfect. At the same time, the level and level of competition in various industries are also rising, which makes Chinese enterprises face fierce market competition. If the company wants to develop better, it needs to face considerable difficulties and challenges. Through the research, we find that the commonality of excellent enterprises lies in the implementation of "corporate culture" as a management concept. At present, Chinese corporate culture is still in the primary stage, the development is relatively backward. How to better build corporate culture, promote the development of corporate culture, so that enterprises can survive longer, highlight the importance of this subject. Taking GT Corporation as an example, this paper focuses on its corporate culture construction. GT Company is a real estate company in the transition period of development, so it is very important to study and optimize the corporate culture construction in depth to maintain the sustainable development of GT Company. Based on the relevant literature and questionnaire, this paper analyzes the current situation of GT company's corporate culture, finds out some rules and regulations which are not related to theory and practice, and finds out the disharmonious environment caused by internal factors. And as a result of a number of company management deficiencies resulting in low efficiency and other problems. According to the actual situation of GT Company, this paper finds out the optimized path of enterprise culture construction, and studies the strategic plan of enterprise culture construction of GT Company.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F270;F299.233.4

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