SC公司物流服务模式创新的研究

发布时间：2018-05-06 22:08

本文选题：SC公司 + 物流　；参考：《广东财经大学》2015年硕士论文

【摘要】：随着经济全球化和信息现代化进程加速,市场竞争的加剧已经远超人们的预想。当下,企业面临的生存和发展的问题越来越复杂,为了让竞争优势发挥得淋漓尽致,大家开始将发展的聚焦点集中到了“物流服务”上,通过提供良好的物流服务满足客户的需求,从而提高自身的竞争力。然而,许多的物流企业在开展物流运作、提供物流服务的过程中,往往忽略了客户多变、复杂的需求,服务功能单一,客户的需求得不到满足,经常会出现“服务没人要,需求没达到”的情况。在这样的环境下,谁能根据客户的需求,量身定制物流服务,满足供需双方的需求,才能赢得客户与市场。因此,物流企业实施服务模式的创新势在必行,对物流服务模式创新的研究也具有重要的现实意义。SC公司是一家“老牌”国有企业,成立于1953年。经过多年的摸索、探讨、总结,现已逐步发展为具备仓储、运输、配送、专业市场等物流元素较多的综合型物流企业,并建立起一套属于自身的服务体系。然而,纵览其服务模式构成,在企业经营收入实现腾飞的同时,其现有的服务模式也暴露出了一些问题,如:服务模式相互融合较少、设备设施不足以满足现代化服务需求、服务信息技术含量较低等等。作为物流服务型的企业,面对内外环境的变化,显然传统的服务模式已“疲态尽显”,SC公司必须进行一系列的服务模式创新活动,实现服务的华丽转身,才能在激烈的市场竞争中占一席位。本文以SC公司服务模式为例,首先阐述SC公司的概况及物流服务模式的现状,然后提出介绍其服务模式存在的问题,介绍其进行服务模式创新的诱因。其次,在文献分析和理论研究的基础上,重点提出SC公司必须打破传统模式,构建物流服务新模式,以及其推行和支持的相关措施。旨在引起其他物流企业对服务模式创新的重视,对其他同类型物流企业的物流服务模式创新提供借鉴经验。
[Abstract]:With the acceleration of economic globalization and information modernization, the aggravation of market competition is far from expected. At present, the problems of survival and development faced by enterprises are becoming more and more complex. In order to give full play to their competitive advantages, they began to focus their development on "logistics services." Through the provision of good logistics services to meet customer needs, thereby improving their competitiveness. However, in the process of developing logistics operation and providing logistics services, many logistics enterprises often ignore the changeable and complex needs of customers, the single service function, and the unsatisfied needs of customers. The situation in which the demand is not met. In such an environment, who can customize the logistics service according to the customer's demand, satisfy the demand of both supply and demand, can win the customer and the market. Therefore, it is imperative for logistics enterprises to implement service model innovation. The research on logistics service model innovation is also of great practical significance. SC Company is an "old" state-owned enterprise, which was founded in 1953. After many years of exploration, discussion and summary, it has gradually developed into a comprehensive logistics enterprise with more logistics elements such as warehousing, transportation, distribution and professional market, and has established a set of service system belonging to itself. However, if we look at the composition of the service mode, the existing service mode has exposed some problems, such as the less integration of the service mode, the insufficient equipment and facilities to meet the modern service demand, and the rapid development of the enterprise's operating income. Service information technology content is low and so on. As a logistics service-oriented enterprise, facing the change of internal and external environment, it is obvious that the traditional service mode has been "exhausted" and SC company must carry out a series of service model innovation activities to realize the magnificent turn of service. In order to occupy a seat in the fierce market competition. Taking the service mode of SC company as an example, this paper first expounds the general situation of SC company and the present situation of logistics service mode, then puts forward the problems existing in the service mode and introduces the inducement of innovation of service mode. Secondly, on the basis of literature analysis and theoretical research, this paper puts forward that SC Company must break the traditional model, construct a new logistics service model, and the relevant measures to implement and support it. The aim is to arouse the attention of other logistics enterprises to the innovation of service mode, and to provide reference experience for the innovation of logistics service mode of other logistics enterprises of the same type.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23

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