基于商务智能的输出物流绩效分析系统的研究

发布时间：2018-05-28 14:33

本文选题：商务智能 + 价值链　；参考：《大连海事大学》2015年硕士论文

【摘要】：面对买方市场的激烈竞争,为了能使客户满意,传统制造企业不得不转向服务化。同时,企业管理者在战略层面上分析企业各个生产经营活动创造的价值,试图通过价值链,确定企业的竞争地位。比如,在成本领先的公司战略中,要获得成本优势,公司价值链上的积累成本必须低于竞争对手。又如,在差异化战略中,如果在价值链的营销和销售环节,能够广泛授权顾客凭信用购买产品,就很有可能取得独特性,在无形中提高顾客满意度,形成企业竞争优势。而商务智能技术则能够通过对数据的收集、处理、分析、管理和存储,最终转换成信息呈现给管理者,尽早获取企业竞争对手尚未掌握的市场中潜在的知识和规律,提供有力的依据,以辅助决策,提前做出战略部署。本文采用规范的研究方法,对基于商务智能技术的输出物流绩效分析系统进行深入研究。首先从技术理论出发,分别对商务智能、价值链分析法进行阐述,并回顾了国内外在这方面的研究现状。随后,简述了传统制造业和制造业服务化的基本涵义。接着,以M制造企业为例,在价值链分析的基础上界定了“输出物流”这项增值活动。然后,重点通过输出物流的业务规则、逻辑模型和物理数据以及OLAP多维报表三个方面设计并搭建基于商务智能技术的输出物流绩效分析系统。最后,结合M制造企业的相关数据,对企业的输出物流经营活动展开实例研究,并且提出输出物流绩效考核系统的优化方案。本文真实地还原了商务智能技术在M制造企业输出物流中的具体应用情况和成功经验,并且有效地解决了研究过程中发现的问题。
[Abstract]:In the face of fierce competition in buyer's market, traditional manufacturing enterprises have to turn to service in order to satisfy customers. At the same time, the managers of enterprises analyze the value created by each production and management activity on the strategic level, and try to determine the competitive position of enterprises through the value chain. For example, in a cost-leading company strategy, to gain cost advantage, the accumulated cost in the value chain must be lower than that of the competitors. For example, in the strategy of differentiation, if in the marketing and sales links of the value chain, customers can be authorized to purchase products by credit, it is very possible to obtain uniqueness, improve customer satisfaction and form competitive advantage. The business intelligence technology can collect, process, analyze, manage and store the data, and finally convert the information to the manager, and obtain the potential knowledge and law in the market that the enterprise competitors have not mastered as soon as possible. Provide a strong basis for decision-making and strategic planning ahead of time. In this paper, the performance analysis system of export logistics based on business intelligence technology is studied. First of all, from the theory of technology, the business intelligence and value chain analysis are expounded, and the research status at home and abroad is reviewed. Then, the basic meaning of traditional manufacturing and manufacturing service is briefly introduced. Then, taking M manufacturing enterprise as an example, the value added activity of export logistics is defined on the basis of value chain analysis. Then, the performance analysis system of output logistics based on business intelligence technology is designed and built through three aspects: business rules, logic model, physical data and OLAP multidimensional report. Finally, based on the relevant data of M manufacturing enterprises, the paper carries out a case study on the export logistics management activities of the enterprises, and puts forward the optimization scheme of the performance evaluation system of the export logistics. This paper restores the concrete application and successful experience of business intelligence technology in export logistics of M manufacturing enterprises, and effectively solves the problems found in the research process.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F425;F252

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