G检测院的发展战略研究

发布时间：2018-05-30 19:33

本文选题：检测机构 + 战略管理　；参考：《广东财经大学》2015年硕士论文

【摘要】：随着我国检测行业走向全面市场化,一直处于政府保护下的国有检测机构既要面对来自外资和民营检测机构的猛烈冲击,又要面临事业单位转企改制和机构整合带来的严峻挑战。属于国有性质的G检测院,是一家综合性的检测机构,经过三十几年的发展,已具备一定的检测规模和能力,在华南地区也具有一定的领先地位,但是近两年来发展遇到瓶颈,内部又存在着市场意识薄弱、服务水平不高、创新能力滞后等一些有待解决的问题。面对这种内外部环境的变化,G检测院有必要对战略重新进行规划,找出增强其核心竞争力的发展战略。本文运用战略管理理论对G检测院的发展战略进行研究。首先运用PEST分析和五力模型对G检测院的外部环境进行分析,找出企业面临的机会和威胁;其次通过对G检测院内部环境的分析,找出企业自身的优势和劣势;然后通过SWOT分析后,选择竞争差异化战略为企业的主导战略,并制定技术创新、人才强检、品牌、市场开发和服务五个子战略;最后为实现战略目标,提出了以下具体战略实施方案与控制措施:提高技术创新能力、加强人力资源建设、强化品牌建设、积极开拓市场、提高服务水平、加强质量管理。本文期望通过对G检测院的案例研究,为同类型检测机构的发展提供一些借鉴和参考。
[Abstract]:As China's testing industry moves towards a comprehensive marketization, the state-owned inspection institutions, which have been under the protection of the government, have to face the fierce impact from both foreign and private inspection institutions. To face the transformation of institutions into enterprises and institutional integration of the severe challenges. The G inspection institute, which belongs to the state-owned nature, is a comprehensive testing institution. After more than 30 years of development, it already has a certain scale and capability of testing, and it also has a certain leading position in South China, but in the past two years it has encountered bottlenecks in its development. There are still some problems to be solved, such as weak market consciousness, low service level and lagging innovation ability. In the face of the change of internal and external environment, it is necessary for the G inspection institute to replan its strategy and find out the development strategy to enhance its core competitiveness. This paper uses the theory of strategic management to study the development strategy of G-test institute. Firstly, PEST analysis and five-force model are used to analyze the external environment of G test institute to find out the opportunities and threats faced by enterprises, and then through the analysis of the internal environment of G testing institute, the advantages and disadvantages of the enterprises themselves are found out. Then through the SWOT analysis, select the competitive differentiation strategy as the leading strategy, and formulate five sub-strategies: technological innovation, talent inspection, brand, market development and service. The following strategies and control measures are put forward: to improve the ability of technological innovation, to strengthen the construction of human resources, to strengthen the building of brand, to actively open up the market, to improve the service level and to strengthen the quality management. This paper hopes to provide some reference and reference for the development of the same type of testing institutions through the case study of the G test institute.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F203

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