国大36524连锁便利店城市物流配送模式与线路优化研究

发布时间：2018-09-02 08:48

【摘要】：历经30年的快速发展,连锁便利店已经遍布全国主要的二级以上城市,据国家统计局统计:到2009年,我国已有连锁便利店96家,门店数达到15779个。连锁便利店已经进入激烈竞争的时代,业态形式内的整合与分化对便利店提出了新的要求:一是各区域形成了相对强势和稳定的连锁品牌;二是来自经营成本的压力,尤其是物流成本和人工成本逐渐浮出水面,制约了一些品牌的继续发展。连锁便利店的物流配送是一种典型的城市物流配送,存在空间分布的不平衡性、配送的多目标性、物流需求的高复杂性、以及对环境的高污染性等的特点。这使得物流成本与物流服务质量之间的效率背反显得尤为突出,对连锁便利店的经营提出了更严峻的挑战:一方面连锁便利店有效满足了顾客的随机需求,提供电、水费等公共产品消费便利;另一方面由于盈利动机的存在,带来了必要的商品城市物流活动。因此,连锁便利店作为城市物流活动的一个重要主体,必须在平衡利益相关者各方需求的基础上才能可持续发展。通过借鉴和分析前人对连锁便利店配送、城市物流、线路优化方法的研究,发现当下连锁便利店运用不同的配送模式和相应的线路优化方法有助于提高连锁便利店顾客满意度,进而推动连锁便利店提升品牌影响力和核心竞争的提升,为连锁便利店探索出一条利用比较优势的可持续发展之路,并能够将这种优势移植到同类城市的物流配送研究和探索中。本文将从国大36524便利店城市物流配送特征与现状着手开展分析和研究,针对零售业态的变迁规律,指出连锁便利店产生和存在的价值,探寻国内连锁便利店物流配送存在的问题。然后从多角度对连锁便利店城市物流配送分析,并寻找出连锁便利店城市物流配送模式选择的一般方法,采用节约里程算法建立国大36524便利店城市物流配送线路决策模型,并结合不同的配送模式的特点寻求线路优化的切入点和关键点。同时,提出基于网络购物线下配送的解决方案。最后运用模糊综合评价法对国大36524便利店的配送模式和线路优化改进后的效率进行综合评价,结合城市物流“最后一公里”现象,对国大36524便利店在物流配送设计与改进的经验进行可行性论证,以期相应的成果的可移植性。
[Abstract]:After 30 years of rapid development, chain convenience stores have spread all over the main secondary cities in the country. According to the statistics of the National Bureau of Statistics: by 2009, China has 96 chain convenience stores, the number of stores has reached 15779. Chain convenience stores have entered an era of fierce competition. The integration and differentiation in the form of business forms have put forward new requirements for convenience stores: first, relatively strong and stable chain brands have been formed in various regions; second, pressure from operating costs. In particular, logistics costs and labor costs gradually surfacing, restricting the continued development of some brands. The logistics distribution of chain convenience stores is a typical urban logistics distribution, which has the characteristics of uneven spatial distribution, multi-objective distribution, high complexity of logistics demand, and high pollution to the environment. This makes the efficiency of logistics cost and logistics service quality more prominent, and puts forward a more severe challenge to chain store management: on the one hand, chain convenience store effectively meets customers' random demand and provides electricity. On the other hand, due to the existence of profit motive, it brings the necessary commodity city logistics activities. Therefore, chain convenience stores, as an important part of urban logistics activities, must balance the needs of stakeholders in order to achieve sustainable development. By referring to and analyzing the previous researches on chain convenience store distribution, urban logistics and route optimization, it is found that the current chain convenience stores use different distribution modes and corresponding route optimization methods to improve the customer satisfaction of chain convenience stores. Then promote chain convenience stores to enhance brand influence and core competition, and explore a sustainable development road for chain convenience stores to make use of comparative advantages. And can transplant this advantage to the same kind of city logistics distribution research and exploration. This paper will analyze and study the characteristics and present situation of logistics distribution of 36524 convenience stores of the National University of China, and point out the value of the emergence and existence of chain convenience stores in the light of the changing law of retail formats. To explore the domestic chain convenience store logistics distribution problems. Then it analyzes the city logistics distribution of chain convenience store from many angles, and finds out the general method of selecting the city logistics distribution mode of chain convenience store, and establishes the decision model of the city logistics distribution route of 36524 convenience store of the National University of China by using mileage saving algorithm. Combined with the characteristics of different distribution modes to find the breakthrough point and key points of line optimization. At the same time, the solution based on network shopping line distribution is put forward. Finally, the fuzzy comprehensive evaluation method is used to evaluate the distribution mode and the efficiency of the route optimization of the 36524 convenience store of the National University of China, combining with the "last kilometer" phenomenon of the city logistics. This paper demonstrates the feasibility of the design and improvement of the 36524 convenience store of the National University of China in order to achieve the portability of the corresponding achievements.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721.7;F252

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