河北高校国际小包裹快递业务市场开发研究

发布时间：2019-03-29 07:05

【摘要】：随着河北省各高校国际合作与交流工作日益频繁以及国外留学生人数的不断增加,无论对外往来信函还是包裹邮寄的数量都在不断增多,高校这一特殊群体为国际小包裹快递业务带来了新的市场需求。目前河北省高校国际小包裹快递业务市场发展尚不成熟,河北省内的快递公司还没有一家专门开拓高校国际小包裹这一业务模块。针对以上现状,应HBTD快递公司的邀请,对河北高校国际小包裹快递市场展开研究,并最终为HBTD快递公司设计了一条适合其发展的业务模式,同时对模式选择后的效果进行预测分析。首先对国际包裹快递等相关理论进行了综述,接着对我国国际小包裹快递企业模式进行了比较分析,特别是对河北省高校国际小包裹快递市场进行了详细分析,利用灰色预测法从高校留学生信件、小包裹邮寄量和高校与国外的对公往来信件邮寄量两方面对河北省高校国际小包裹快递业务量进行了预测,在此基础上,为HBTD快递公司制定了运营业务模式和市场开发策略,最后为HBTD快递公司更好地开展河北省高校国际小包裹快递业务提出了相应的实施保障措施。论文的研究对HBTD快递公司开发河北省高校国际小包裹快递业务具有重要的理论和指导意义。
[Abstract]:With the increasingly frequent work of international cooperation and exchange among colleges and universities in Hebei Province and the increasing number of foreign students, the number of foreign correspondence and parcel mail is constantly increasing. Colleges and universities this special group for the international small parcel express business brought new market demand. At present, the international small parcels express business market in Hebei Province is not mature, and the express delivery company in Hebei Province has not developed a special business module of international small parcels in colleges and universities. In view of the above situation, at the invitation of HBTD Express Company, this paper studies the international small parcel delivery market in Hebei colleges and universities, and finally designs a business model for HBTD Express Company which is suitable for its development. At the same time, the effect of mode selection is predicted and analyzed. First of all, the related theories such as international parcel express are summarized, then the international small parcel express enterprise mode of our country is compared and analyzed, especially the international small parcel express market of Hebei province colleges and universities is analyzed in detail. By using grey prediction method, this paper forecasts the volume of international small parcels express delivery in Hebei colleges and universities from two aspects: the letters of foreign students, the volume of small parcels and the volume of correspondence between universities and foreign countries, and on the basis of this, The operation mode and market development strategy are formulated for HBTD Express Company. Finally, the corresponding measures are put forward for HBTD Express Company to better carry out the international small parcel delivery business in Hebei Province. The research of this paper is of great theoretical and guiding significance for HBTD Express Company to develop the international small parcel delivery business in Hebei Province.
【学位授予单位】：石家庄铁道大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.27

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