消费者购买行为对绿色物流实施的影响，Inyange industries ltd的案

发布时间：2020-12-08 21:03

　　在现代,环保意识成为全世界的主要关注点,这导致消费者对环保产品或绿色产品的需求。消费者现在已经意识到他们的购买行为会对生态系统产生影响。因此,他们开始更喜欢环保产品,因此对环境可持续产品的需求增加。本研究的目的是评估消费者购买行为对绿色物流实施的影响,以INYANGE industries ltd为例。在基加利-卢旺达。用于建立绿色产品偏好,消费者购买行为,环境保护活动和绿色物流实施之间关系的理论模型,用于评估消费者购买行为对位于基加利的INYANGE industries ltd实施绿色物流的影响-Rwanda。通过文献回顾和调查结果,回答了研究问题。得出的结果表明,从消费者的理解和绿色实践中,对绿色实践的理解和实施水平较高,也是一般的研究领域。使用Amos软件进行结构方程建模（SEM）方法以测试研究假设。结果表明,绿色产品偏好与消费者购买行为的关系具有正向意义,消费者购买行为完全影响着绿色物流的实施。此外,消费者购买行为与环境保护活动之间的关系具有积极意义。此外,环保活动与绿色物流实施的关系也遭到了拒绝。总之,消费者购买行为对INYANGE industries ltd的绿色物流实... 

【文章来源】：北京交通大学北京市 211工程院校 教育部直属院校

【文章页数】：80 页

【学位级别】：硕士

【文章目录】：
ACKNOWLEDGEMENT
摘要
ABSTRACT
PREFACE
LIST OF ABBREVIATIONS
1. INTRODUCTION
    1.1. INTRODUCTION
    1.2. RESEARCH BACKGROUND AND SIGNIFICANCE
        1.2.1. Background
        1.2.2. Significance of the study
    1.3. TARGET PROBLEMS AND OBJECTIVES
        1.3.1. Target problems
        1.3.2. Objectives of the study
2. LITERATURE REVIEW
    2.1. LOGISTICS MANAGEMENT
        2.1.1. Logistics management
        2.1.2. Green Logistics management
        2.1.3. Green logistics practices
    2.2. GREEN LOGISTICS DEVELOPMENT
        2.2.1. Structure of green logistics
        2.2.2. The drivers of green logistics
        2.2.3. Green Logistics instruments and Principles
    2.3. CONSUMER PURCHASING BEHAVIOR AND GREEN LOGISTICS MANAGEMENT
        2.3.1. Consumer purchasing behavior
        2.3.2. Consumer purchasing behavior with green logistics management
3. RESEARCH METHODOLOGY
    3.1. HYPOTHESIS AND THEORETICAL MODEL
    3.2. RESEARCH DESIGN
        3.2.1. The Survey Method
        3.2.2. Questionnaire Design
        3.2.3. Sample Size and Data Collection
        3.2.4. Data analysis
    3.3. Impact of consumer purchasing behavior on implementation of green logistics literature
4. EMPIRICAL STUDY
    4.1. DATA DESCRIPTION
        4.1.1. Respondent Profile
        4.1.2. Consumer's knowledge level about green product preference
        4.1.3. The knowledge level of green logistics according to the consumer purchasingbehavior's factors
        4.1.4. Level of knowledge on Environmental conservation activity
    4.2. ANALYSIS RESULTS
        4.2.1. Exploratory Foctor Analysis
        4.2.2. Reliability Test
        4.2.3. Confirmatory Factor Analysis
        4.2.4. Construct Reliability and Validity Testing
        4.2.5. Hypothesis testing
    4.3. FURTHER ANALYSIS FOR CURRENT STATUS OF INYANGE INDUSTRY
        4.3.1. Understanding of green logistics implementation
        4.3.2. Green logistics practices in Inyange industries ltd
        4.3.3. Environmental management pressure
        4.3.4. Advantages of implementing green logistics
        4.3.5. Obstacles to implement green logistics successfully
        4.3.6. Willingness of consumers towards green logistics implementation in Inyange
5. DISCUSSION AND CONCLUSION
    5.1. DISCUSSION AND CONCLUSION
    5.2. RECOMMENDATION
REFERENCE
APPENDIX A
    1.1. QUESTIONNAIRES FOR CONSUMERS OF INYANGE PRODUCT
    1.2. QUESTIONNAIRE FOR INYANGE INDUSTRIES LTD
AUTHOR PROFILE AND RESEARCH ACHIEVEMENTS OBTAINED DURING THE STUDY FOR A MASTER'SDEGREE
DATASET FOR THE MASTER'S THESIS



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