A公司多元化发展战略研究

发布时间：2018-01-16 11:56

本文关键词：A公司多元化发展战略研究　出处：《广西大学》2014年硕士论文　论文类型：学位论文

【摘要】：房地产行业,曾被誉为永远的朝阳行业,它既是与国民切身利益相关的民生工程,也是我国经济支柱的行业之一,关系到国家国民经济的发展。近年来,我国国民经济在国家政策的引导下,持续稳定的发展态势,带动了房地产行业的快速成长。但是,随之而来的是房产价格的不断上涨,房地产行业的泡沫逐渐形成。为了引导房地产行业稳定、健康的发展,自2010年开始,国家采取了一系列的措施对房地产进行调控,以房地产为主业发展的企业面临了新的挑战。在此背景下,本文以房地产为主业的A公司为研究对象,首先通过阅读大量的文献资料和收集A公司的各项资料,对A公司的多元化经营现状、A公司多元化发展PEST环境进行分析、行业竞争分析、A公司多元化发展内部资源与能力分析进行了系统的分析和研究；并运用波士顿矩阵工具对A公司多元化发展战略进行定位,提出A公司多元化发展战略规划。 A公司在坚持以房地产板块为核心主业发展的情况下,作为一般业务的贸易板块要积极为房地产板块的发展提供资金保障；物业板块要做好房地产板块的相关产业的服务工作；建筑施工板块与建筑设计板块因公司自身人员配备及较小的市场占有率,将逐步退出。为了更好的服务公司的核心主业,与主业协同发展,A公司将进军旅游产业。最后,结合实际情况,提出A公司多元化发展战略各业务间的协同发展以及A公司实施多元化经营战略的保障措施。
[Abstract]:The real estate industry, has been regarded as the eternal sunrise industry, it is not only with the national interests of the people's livelihood projects, is one of the pillar of the economy of our country industry, related to the development of the national economy. In recent years, China's national economy under the guidance of national policy, sustained and steady development trend, driven by the rapid the growth of the real estate industry. However, there is rising real estate prices, real estate bubble gradually formed. In order to guide the real estate industry stable and healthy development, since the beginning of 2010, the state has adopted a series of measures to control the real estate, the real estate industry enterprises are facing new development the challenge.
Under this background, the A company in the real estate industry as the research object, firstly by reading a lot of literature and the data collection of A company, the diversified situation of A company, analyzes the diversified development environment PEST A company, A company, industry competition analysis, the diversified development of the internal resources and capability analysis the systematic analysis and research; and use of diversified development strategy of A company Boston matrix tool, and puts forward the planning diversified development strategy of A company.
A companies adhere to the real estate sector as the core business development, as a general service trade sector to actively provide funding for the development of the real estate sector; industrial property sector to do real estate sector services; construction plate and architectural design and equipped with small plate for company's own staff market share will gradually withdraw from the core business. In order to better serve the company, and the joint development of A industry, the company will enter the tourism industry. Finally, combined with the actual situation, puts forward some measures to ensure A company diversified development strategy of each business collaboration development and implementation of A company's diversification strategy.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F299.233.4

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