我国西北地区中小型物流企业的市场定位与发展研究

发布时间：2018-02-01 06:35

本文关键词： 中小型物流企业市场定位发展措施　出处：《长安大学》2014年硕士论文　论文类型：学位论文

【摘要】：物流业不仅是国民经济的重要组成部分，，而且其发展的速度和质量直接影响到国民经济和社会发展的水平。从国务院提出物流业发展振兴规划以来，全国物流业发展呈现出蓬勃发展的态势。特别是在我国西部地区，进入第二轮西部大开放以来，发展西部地区物流业受到西部地区各级政府和社会的普遍关注。特别是西部地区中小物流业的快速兴起与发展，对西部地区经济社会发展起到了巨大的促进和保障作用。西部地区中小物流业的快速发展与当地经济的非集约化有很大的联系，因此，在面对经济发展转型的关键时期，有效推动中小物流企业一并转型发展，明晰市场定位等，需要进行专门化的研究与分析。本文从西北地区中小物流企业发展现状出发，在系统讨论其经营现状、面临的挑战及机遇等基础上，立足于西北地区的地域特点，运用SWOT分析法对该地区中小型物流企业的内外部环境进行了分析，揭示内外部环境中对我国西北地区中小型物流企业发展存在阻碍和提供机遇的因素，针对这种研究结论提出合作化、差异化和综合化等适合中小型企业发展的思路。并根据企业市场定位为这些企业的生存和发展提出了可行的发展策略，同时提出了加速西北地区中小型物流企业发展的对策与措施建议。
[Abstract]:Logistics industry is not only an important part of the national economy, but also the speed and quality of its development directly affect the level of national economic and social development. The development of the national logistics industry is showing a vigorous development trend, especially in the western region of China, entering the second round of western opening. The development of the logistics industry in the western region is generally concerned by the governments and the society at all levels in the western region, especially the rapid rise and development of the small and medium-sized logistics industry in the western region. The rapid development of the small and medium-sized logistics industry in the western region is closely related to the non-intensive development of the local economy, so it plays a great role in promoting and ensuring the economic and social development of the western region. In the face of the key period of economic development and transformation, it is necessary to carry out specialized research and analysis to effectively promote the transformation and development of small and medium-sized logistics enterprises and clarify the market positioning. Based on the development of small and medium-sized logistics enterprises in Northwest China, this paper discusses its management status, challenges and opportunities, and based on the regional characteristics of Northwest China. This paper analyzes the internal and external environment of the small and medium-sized logistics enterprises in this area by using the SWOT analysis method, and reveals the factors that hinder and provide opportunities for the development of the small and medium-sized logistics enterprises in the northwest region of China. Aiming at the conclusion of this research, this paper puts forward some ideas suitable for the development of small and medium-sized enterprises, such as cooperation, differentiation and integration, and puts forward feasible development strategies for the survival and development of these enterprises according to the market orientation of the enterprises. At the same time, the paper puts forward the countermeasures and suggestions to accelerate the development of small and medium-sized logistics enterprises in Northwest China.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F276.3

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