ZARA公司的中国配送中心选址问题研究

发布时间：2018-04-04 13:53

本文选题：配送中心选址　切入点：P-中值模型　出处：《上海交通大学》2014年硕士论文

【摘要】：近年来随着经济的高速发展，服装零售业逐步细分，，出现了一支以“快”为特点的新的分支，其最大的理念是以最快的速度将最新的设计理念销售给顾客，其中ZARA是这个分支的典型代表之一。作为世界最大的时装零售公司之一，ZARA在全球78个国家拥有5000多个门店。ZARA涉足中国业务已有7年左右的历史，目前已在53个城市设有直营店铺，随着这一快速发展，其在中国设立配送中心的需求逐渐凸显。本文对ZARA公司的业务模式进行了介绍，并且描述了ZARA对配送中心选址需求，结合了ZARA公司的企业实际需求对标准的P-中值选址模型进行创新改进，考虑了不同运输方式并存的模式，建立了适用于ZARA公司的改进的P-中值选址模型。为了求解模型，本文运用了贪婪取走启发式算法，编写了VBA程序，得到了适用于ZARA公司的配送中心选址方案。
[Abstract]:In recent years, with the rapid development of economy, the clothing retail industry has gradually broken down, and a new branch characterized by "fast" has emerged. Its biggest idea is to sell the latest design ideas to customers at the fastest speed.ZARA is one of the typical representatives of this branch.As one of the world's largest fashion retail companies, Zara has more than 5000 stores in 78 countries in the world. Zara has been involved in China for about 7 years. Now it has established direct stores in 53 cities, with this rapid development.The demand for setting up distribution centers in China has gradually become prominent.This paper introduces the business model of ZARA Company, describes the demand of ZARA for distribution center location, and combines the actual needs of ZARA Company to innovate and improve the standard P- median location model.Considering the coexistence of different transportation modes, an improved P- median location model for ZARA is established.In order to solve the model, this paper applies the greedy heuristic algorithm, compiles the VBA program, and obtains the distribution center location scheme suitable for ZARA company.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F717;F252

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