FT集团组织结构变革案例研究

发布时间：2018-04-20 14:36

本文选题：组织结构 + 房地产公司　；参考：《华南理工大学》2014年硕士论文

【摘要】：FT集团成立于1994年，现已经是一家集房地产开发、设计、施工、工程监理、销售、物业管理、房地产中介等业务为一体的综合性公司，拥有国家建设部颁发的一级开发资质、甲级设计资质、甲级工程监理资质、一级物业管理资质及一级房地产中介资质，曾一度被誉为中国综合实力最强的房地产企业之一。但FT集团经过十多年的高速发展，于2008年的美国次贷危机后，其发展势头与同行相比明显减缓。同时，FT集团高管们也已意识到随着集团业务的扩张、规模的壮大，原先的组织结构已不能适应集团新战略发展的需要，集团于2009年底成立了企业管理中心，专职于集团组织结构变革及管理流程的制定、完善工作。经过近几年间的一系列组织结构变革工作，终于取得了成效，集团的管理状况有所改善，业绩也出现明显回升，并于2013年取得了销售422亿元人民币的较好成绩，实现了“冲上了四”的历史性突破。本文结合作为我国龙头企业的房地产业的发展现状，通过对FT集团的发展历程及其组织结构变革案例进行分析和研究，分析FT集团十多年来快速成长与发展的理由，和近年业绩停滞现象的背后原因，以及通过组织结构变革，集团的管理状况得到改善，同时取得较好业绩的情况。本文应用组织结构变革相关理论，，研究FT集团成功变革的经历，从中学习到组织结构变革的经验、教训及启示，同时，揭示在我国房地产业高速发展的今天，房地产公司普遍存在组织管理上的问题，所以本文对目前我国其它房地产企业的组织管理也有很好的借鉴作用。
[Abstract]:FT Group was founded in 1994, is now a collection of real estate development, design, construction, engineering supervision, sales, property management, real estate intermediary and other business as an integrated company, with the National Ministry of Construction issued a development qualification. Class A design qualification, Grade A engineering supervision qualification, first class property management qualification and first class real estate intermediary qualification were once praised as one of the most powerful real estate enterprises in China. However, after more than a decade of rapid development, after the subprime mortgage crisis in 2008, the development of FT Group compared with its peers significantly slowed down. At the same time, FT executives have also realized that with the expansion and scale of the Group's business, the original organizational structure can no longer meet the needs of the new strategic development of the Group, and the Group established an Enterprise Management Center at the end of 2009. Full-time in the group organizational structure change and management process formulation, improve the work. After a series of organizational structural changes in recent years, the group has finally achieved results. The management situation of the group has improved somewhat, and its performance has also obviously picked up. In 2013, it achieved a relatively good result of selling 42.2 billion yuan RMB. Has realized the historical breakthrough of "rushed up to the four". Based on the development of the real estate industry as a leading enterprise in China, this paper analyzes and studies the development course of FT Group and the case of its organizational structure reform, and analyzes the reasons for the rapid growth and development of FT Group in the past ten years. And the reasons behind the stagnation of performance in recent years, as well as the improvement of the management situation of the group through the organizational structure change and the better performance at the same time. Based on the relevant theories of organizational structure change, this paper studies the experience of FT Group's successful transformation, and learns the experience, lessons and enlightenment of organizational structure change. At the same time, it reveals the rapid development of China's real estate industry today. Real estate companies generally have organizational management problems, so this paper also has a good reference to other real estate enterprises in our country.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F299.233.4

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